How to Build a B2B Marketing Funnel

September 1, 2021 by Jake Rupert

Did you know that 44% of marketers say “better measure the ROI of our demand generation initiatives” is their top priority for 2021? Great advertising attracts customers, improves brand awareness, and generates business leads & sales revenue. A sales cycle is defined as a series of events or steps that occur during the selling of  Continue Reading

5 Reasons Why I Love Working At seoplus+

August 27, 2021 by Cara Corbett

While I was in college and university, I had heard horror stories about what it’s like to work in an agency. I was told it would be stressful and demanding, and that I should expect to work overtime and weekends without pay. Well, there’s a reason that one of the seoplus+ slogans is “not your  Continue Reading

Semantic SEO and Why Rankings Are Terrible Metrics

August 15, 2021 by Michel Fortin

  Table of contents What is Semantic SEO? The Semantics of Rankings The Business Impact of SEO Leading and Lagging Indicators KPIs That Move The Needle Which Tracking Tools Are Best? Don’t Get Caught Up After Google introduced the Hummingbird algorithm in 2013, it signalled the beginning of the end of traditional SEO. Since then,  Continue Reading

8 Trust Signals for Your Local Business Website

August 10, 2021 by Amanda Stephens

Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols   As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google search, almost every new  Continue Reading

Headless SEO and What it Means to Your Business

July 16, 2021 by Michel Fortin

  Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring Decoupling: The Evolution of The CMS What is a Headless CMS? Does a Headless CMS Affect Rankings? Other Javascript SEO Considerations So Then, What is Headless SEO? Don’t Lose Your Head Over It Traditional  Continue Reading

How to Advertise Your Local Business Online

June 21, 2021 by Connor Neshcov

Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up with competitors large and small.  Continue Reading

8 Ways to Keep a New Website Project On-Track

June 21, 2021 by Amanda Stephens

A new website is a powerful marketing tool. Keeping in mind up-to-date best practices in terms of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), you can launch a beautiful website that satisfies your audience and addresses your business priorities, whether that’s informational, leads, or sales. However, the internet is littered  Continue Reading

seoplus+ to provide Digital Marketing support for CanExport Program

June 17, 2021 by Brock Murray

seoplus+ partnering with Canadian organizations to provide SEO services, paid advertising management, and e-commerce consulting in conjunction with CanExport funding grant program for SMEs. If you’re a business, times are tough. Turbulent, even. But not having an adequate digital marketing strategy in place can make those seas all the choppier. The optimal approach is, unironically,  Continue Reading

The Death of Keywords and The Rise of Topics in SEO

June 15, 2021 by Michel Fortin

  Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of SEO For ages, search  Continue Reading

6 SEO Factors to Consider in Web Design

June 7, 2021 by Ana Cabrera

Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical aspects that can’t be seen  Continue Reading

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