Tips for Writing the Best Email Subject Lines

January 29, 2016 by Maureen McCabe

There are over 100 billion e-mails sent every day, and each one of those has a subject line that prefaces them to tell the recipients what to expect when they click. If your company’s promotional emails or newsletters don’t seem to be gaining much traction, it could be because your readers see the subject line  Continue Reading

4 Ways the Web Design Trends of 2016 Can Help You Increase Conversions

January 26, 2016 by Zoë St-Aubin

As most in the design and marketing world know, every year brings along a new set of web design and user experience trends. Some are brand new, some innovative and some longstanding – some seem purely aesthetic, and some are interactive. From a business perspective, it’s important to understand what’s behind these visual trends in  Continue Reading

5 New Social Developments We Saw in 2015 (and How You Can Leverage Them in 2016)

January 22, 2016 by Amanda DiSilvestro

While looking back on your year in marketing usually means reflecting on Google algorithm updates or changes in the search industry, 2015 was all about social media. We not only saw a huge number of new features and changes to our favorite social channels, but many new social channels were introduced to help shake things  Continue Reading

5 Simple Optimizations for Your Website

January 18, 2016 by Brock Murray

There are so many things you can work on when it comes to your online presence: your website structure, content, graphics, social media, off-site (links, citations), paid social & search. The list goes on and on. It can be overwhelming to anyone – particularly non-technical folks. See below for five things you can do to  Continue Reading

Why Customer Loyalty Means Everything in 2016

January 13, 2016 by Brock Murray

It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top,  Continue Reading

Google Analytics 101

January 6, 2016 by Brock Murray

Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can  Continue Reading

Canva vs. Piktochart: Content Resources As They Emerge in 2016

January 4, 2016 by Amanda DiSilvestro

So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes  Continue Reading

12 Days of Digital Marketing: It’s The Most Instagram-able Time Of The Year

December 24, 2015 by Amelie Matte

On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year:   Get Emojional – Emoji Hashtags   Instagram announced in Spring  Continue Reading

12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding

December 23, 2015 by Krista Brunette

  Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions.  Continue Reading

12 Days Of Digital Marketing: Social IS Mobile

December 22, 2015 by Amelie Matte

  With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to  Continue Reading

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