seoplus+ Digest – October Digital Marketing News

October 22, 2020 by Sonya Gankina

Let’s get to it – yes, there is still a pandemic; yes, it’s been a few months; yes, we are still working from the couch and definitely not in sweatpants. Now let’s talk about why we are actually here – to deliver October’s digital marketing news and share our take on these major developments. We  Continue Reading

What is Schema and How Can it Improve Your SEO

October 14, 2020 by Alexa Rees

If you own a business, you probably have a basic knowledge of SEO and how it can help improve your online marketing. SEO is ever-changing and quite frankly can be difficult to keep up with. With countless factors at play, it can be difficult to know what changes to make to generate the best impact  Continue Reading

5 Ways to Get Your Brand Mentioned in A-Class Publications

October 1, 2020 by Alex Belanger

Remember how exciting it was to be featured in your hometown paper if you raised a lot of money at a bake sale or won your high school’s basketball championship? In 2020, this looks a bit different – with key strategies, your business can be mentioned in Forbes, Cosmopolitan, CMSWire and many other news publications  Continue Reading

seoplus+ listed on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies

September 25, 2020 by Sonya Gankina

Ottawa, Ontario seoplus+ is pleased to announce it placed No. 278 on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. seoplus+  earned its spot with a three-year growth of 132%.  “We are honoured to be included as part of Canada’s Top  Continue Reading

seoplus+ Digest – Digital Marketing Updates September 2020

September 21, 2020 by Sonya Gankina

We know you are just settling into fall and switching from iced coffee to hot… But this digest already talks about Christmas and holiday shopping. Remember to plan in advance for your seasonal campaigns, especially considering retailers in the United States decided to create their own holiday shopping day (and it’s not Black Friday!). Read  Continue Reading

seoplus+ Digest #2 – TikTok is Suing the US Government and Other News

August 31, 2020 by Sonya Gankina

Pumpkin spice latte (PSL for short) is back in season at Starbucks and people are dividing into two camps – it’s either another 2020 nightmare or an aromatic signal of the fall season. Which camp do you fall in?  Sticking to homemade coffee (it is a pandemic after all), we wrote you this new seoplus+  Continue Reading

How To Create A Recession Proof Content Marketing Plan

August 26, 2020 by Gael Breton

The US economy is in recession. By all financial and commercial metrics, it does look like there are tough times coming. That’s not much of a surprise – our economy works in cycles, so periods of economic downturn are expected every now and then. But the current economics crisis is unlike anything most of us  Continue Reading

Market Research: Why it’s the Foundation of any Successful Campaign

August 25, 2020 by Sam Parsonson

Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right?  It’s true, they do — but an idea isn’t worth much if you don’t know how to make it come to life. To do so, you need three things: skills, resources,  Continue Reading

seoplus Digest #1 – Google Suffers Massive Glitch & Other August ’20 Updates

August 18, 2020 by Sonya Gankina

Don’t you just love when things break? Especially when it’s 2020 and the pandemic is still a thing. Many people were shocked to see huge changes in SERPs on August 10th and the SEO community speculated a massive update. See what actually happened below and learn about other less tumultuous updates that happened in the  Continue Reading

Emotions: The Secret Ingredient to a Successful Marketing Campaign

August 10, 2020 by Hardi Vora

What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? A dish of fried fish without chips? Oops… I am getting off track. Marketing without emotions is just as bad as the above-mentioned culinary faux pas. Emotions have an intense impact on our decisions.  Continue Reading

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