8 Tips To Help Optimize Conversion Rates with Social Media

July 31, 2015 by Aja Butler George
Increase conversion rates with social media

These days, having a strong social media presence is an essential component of any good e-commerce marketing strategy. It’s one thing to have a social presence, but how do you leverage it to drive sales? Here are some tried-and-true strategies for optimizing conversion rates with social media. 1 – Post regularly. You can’t develop a  Continue Reading

Hi, 2001 called and they want their website back

July 28, 2015 by Lindsay Kavanagh
Hi 2001 called and they want their website back

When you are trying to build a new website it’s difficult to know what trends are in style and what design elements you need to make your online presence something people will remember. Well fear no more, below is a quick list of those styles and items that aren’t “in” anymore. Too Much Design Thought  Continue Reading

How to Rank a BRAND New Shopify Store: A Live Case Study

July 16, 2015 by Brock Murray
shopify-ranking

My newest project – I’m going to be setting up a new partnership with a roofing parts supplier and I will setup a brand new Shopify store. I’m going to document all SEO tasks peformed on a BRAND NEW domain and Shopify store. This will be particularly helpful for all those who have a beautiful  Continue Reading

3 Easy Steps for Creating Effective Content

July 14, 2015 by Amanda Murray
3 Steps for Creating Effective Content

These days, content isn’t just king. It is emperor and queen and president and duke and countess and assistant to the regional manager. Quality content is at the forefront of driving traffic, engaging users, and ranking your page. We can repeat and repeat the importance of having high-quality, unique, and relevant content on your site  Continue Reading

Live SEO Case Study – Ranking a Lead Generation Website

July 8, 2015 by Brock Murray
Live SEO Case Study

There are so many misconceptions when it comes to SEO – but it’s really quite simple when you boil it down. In this LIVE case study I will show how quickly I can rank a brand new website – all the while debunking the Google Sandbox theory in the case of a previously registered domain.  Continue Reading

.htaccess File For Live SEO Case Study

July 2, 2015 by Brock Murray

This is the .htaccess code to optimize my site from the live SEO case study. NOTE: if you are using WordPress or any other CMS that relies on an htaccess DON’T USE THIS CODE! You will break your CMS. I recommend only every making changes to your .htaccess if you truly know what you are  Continue Reading

21 Days of FREE Access to lynda.com!

June 26, 2015 by Lindsay Kavanagh
Linked in Acquires Lynda.com

LinkedIn has recently acquired lynda.com.  For all of you who haven’t heard of lynda.com, it is an online tool where users can explore thousands of tutorials ranging from a variety of topics such as business, photography, video, and more. Lynda.com offers great opportunity for people to build new skill sets and also hone current skills  Continue Reading

Why Free Website Builders Aren’t Good For SEO

June 25, 2015 by Maureen McCabe
ottawa seo companies

While there are several different ways to build a website for your business, going with one of the free website-building programs may not be the best choice. Yes, free website builders are simple and easy, but this doesn’t always equate to positive results, especially when you are concerned with SEO. Simply put, free website builders are not  Continue Reading

13 Social Media Post Ideas for Social Media Managers

June 24, 2015 by Brock Murray
Social Media Post Ideas

Token Giveaway Giving your customers a small token after their appointment will make sure they remember you. Take a photo and include it in your message to entice them. Give a Referral Referrals go both ways. Everyone likes to get referrals, but how about giving them? Make an effort to give a referral to someone or to  Continue Reading

Download Google Fonts Collection

June 23, 2015 by Brock Murray
Google Fonts Download

Google’s has a gigantic collection of open-source fonts — called Google Fonts. It has grown steadily in popularity since launching over four years ago. The quality of the typefaces varies greatly, but if you’re in search of new fonts it’s a great place to look. Google has made the process of using its collection of typefaces on the Web quite simple, but browsing  Continue Reading


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