Half The Internet Took A Sick Day Today

October 21, 2016 by Lisa Kupfer

Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred  Continue Reading

Infographic: How to Write Effective Headlines and Titles

October 21, 2016 by seoplus+

Attracting readers to your website starts with creating effective headlines. Even a compelling article won’t get many clicks unless you can write a headline that gets attention on social media platforms. Considering how much competition you get from other bloggers — millions of blogs get updated every day — you can’t ignore this important step. Following a  Continue Reading

AdWords Launches Click-To-Message Ad Extension

October 19, 2016 by Krista Brunette

Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having  Continue Reading

Does Your Site Pass the AMP Test?

October 13, 2016 by Amanda Murray

This year, we’re written and talked a lot about AMP. The Accelerated Mobile Pages (AMP) Project is an open source initiative with the aim of making mobile page loading virtually instant. We all know the pain of clicking an interesting headline on Facebook, only to give up when the page takes forever to load (even  Continue Reading

Components of a Successful Holiday Marketing Campaign

October 12, 2016 by Angela Stairs

With Canadian Thanksgiving behind us, you may be thinking, “Great, now we can focus on Halloween promotions!” …Right? Unfortunately, no. By this time, you should already have all of your Halloween promotions ready for rollout (and likely already running). Now is the time to get serious about Christmas. RJ Metrics reports that the days between  Continue Reading

Facebook New Fundraising Tools 101 for Nonprofits

October 7, 2016 by Kenneth Sytian

Facebook has been one of the best avenues to get started with nonprofit management. This social media site has helped raise awareness, activate supporters, and even raise funds for nonprofit organizations. With the rise of online fundraising, it’s not news to us that there are other third party businesses trying to cheat nonprofits of their  Continue Reading

Google Data Studio Now Available in Canada

September 28, 2016 by Brock Murray

The wait is over. Google announced today that Google Data Studio (beta) is now available in Canada. This is part of Google’s rollout of their integrated data and marketing analytics product, Analytics 360 Suite. Google Data Studio gives you the tools you need to turn your analytics into beautiful, easy-to-read reports through their data visualization technology. Data Studio reports  Continue Reading

Google Penguin 4.0 Is Rolling Out! Now Part of the Core Algorithm

September 23, 2016 by Lindsay Kavanagh

For all SEOs, this moment has been a long time coming.  Google first launched the Penguin update in 2012 in order to penalize websites that appear to spam the search results.  Google has always prided itself in providing accurate and valuable search results to users and has developed updates like Panda and Penguin to ensure that  Continue Reading

Domain Name Q&A

September 13, 2016 by Amanda Murray

When building a new website, the selection of your domain is very important. It’s the main way visitors will try to navigate to your site, and it plays a role in your search engine rankings. Choosing a domain name is relatively straightforward…or is it? We had the chance to chat with SEO Specialist Lindsay Kavanagh  Continue Reading

Friendly Reminder: Google Now Penalizing Widget Links

September 8, 2016 by Lindsay Kavanagh

If you’re an SEO that stays on top of the news and update, you would have heard this back in 2015.  Today on the Google Webmaster Blog, Google made a reminder about their policies on widget links. If you are unfamiliar with a widget, it is a small application that runs on your site.  The example  Continue Reading

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