We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, Continue Reading
In this new age of digital marketing, there is an ample supply of unfamiliar terminology that is continuously being thrown around, from SEO and SEM to backlinks and landing pages. If you want to invest in digital marketing for your business, these terms can be intimidating, to say the least. However, daunting new terminology has always Continue Reading
Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean Continue Reading
November has been a busy month – Google has released multiple new updates, including BERT, and we are all trying to see how it affects website traffic and conversions. Some industries saw positive improvements and others noticed dramatic dropoffs. One of the major strategies for SEO is to know what’s going on in the industry Continue Reading
I have been an avid cruciverbalist – person skillful in solving crossword puzzles – for the last decade. Though in my younger years the NYT crossword was impenetrable, only the easy Monday crossword presenting any chance of consistent completion, with the introduction of the NYT crossword app I was able to get enough reps to Continue Reading
If you work with SEO, you know that Google makes thousands of updates every year. Some of them are crucial core algorithm updates and we still remember the days after Panda, Hummingbird, and Penguin updates were released. To always keep on top of your SEO strategy, it’s important to keep updated on the latest news Continue Reading
Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic Continue Reading
Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something Continue Reading
Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your existing website. You could custom code a landing page designed specifically for Continue Reading
I bet if I asked you what lipstick your favourite blogger wears, you’d know. How about their favourite restaurant in Toronto? Or the new bag they just received? This is how influencer marketing works, in a nutshell. While this is nothing new in the PR and advertising world, what’s interesting is the fact that “influencers,” Continue Reading
