seoplus+ Digest — Then and Now: Are the 2020 SEO Trends Coming True?

June 30, 2020 by Sonya Gankina

In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like.  The pandemic revolutionized the future of work, shifted our lifestyles drastically, and  Continue Reading

5 Smart Ways to Use Google Posts

June 3, 2020 by Amanda Murray

First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel.  Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take  Continue Reading

seoplus+ Digest – Digital Marketing Updates May 2020

May 28, 2020 by Sonya Gankina

Some businesses have been reopening in North America thanks to measures like social distancing slowing the spread of coronavirus in some regions.  What does that mean for us? Now, companies will have to maintain their virtual operations along with slowly adding regular services back in. While this is an opportunity to recoup lost revenue, it  Continue Reading

The Evolution of Link Building

May 25, 2020 by Alex Belanger

Link building has been a critical part of search engine optimization since day one. A quality backlink profile for a website is one of the biggest factors involved with a website’s rankings on a search engine. Think of backlinks like one website recommending another. The more recommended something is, the better it must be, right?  Continue Reading

seoplus+ Digest – May 2020 Core Update

May 19, 2020 by Sonya Gankina

While the world of physical shopping and talking to real people has come to a temporary halt, the digital world has not stopped moving once. On the contrary, we can see technology firms putting in work to support small businesses and even offer their services at reduced rates. As many local businesses had to convert  Continue Reading

Don’t Let News Media Scare You

May 12, 2020 by Sam Parsonson

News media is a powerful tool and journalists can be intimidating — there’s no denying that. But they can also be the reason why your company becomes the model franchise of your industry and the business your competitors strive to be. Having a structured business plan, hiring the right personnel, and investing in advertising and  Continue Reading

Cookieless Advertising: The Future

May 4, 2020 by Ankita Das

What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers  Continue Reading

seoplus+ Digest – Digital Marketing Updates April 2020

April 30, 2020 by Sonya Gankina

Month two of social distancing has come to a close and hopefully, we are all more settled into our home routines. Overall, people are spending more time on social media, and getting creative with their free time, trying TikTok challenges and baking bread. We are also becoming more responsive to paid advertising since we have  Continue Reading

Social Media and E-Commerce Trends of April 2020

April 15, 2020 by Sonya Gankina

As we are heading into month two of working from home, we wanted to share recent digital marketing news in the industry, how coronavirus continues to affect web traffic and search demand, and what Google has been up to. We also cover fascinating demand patterns in e-commerce and highlight which industries have seen the most  Continue Reading

Generate Direct Leads With Google’s Lead Form Extension

April 6, 2020 by Ankita Das

What is Google Lead Form Extension? Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form that is pre-populated with the contact information from their Google account. One of Google’s extensions is Lead Form Extension which is testing a new way  Continue Reading


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