The wait is over. Google announced today that Google Data Studio (beta) is now available in Canada. This is part of Google’s rollout of their integrated data and marketing analytics product, Analytics 360 Suite. Google Data Studio gives you the tools you need to turn your analytics into beautiful, easy-to-read reports through their data visualization technology. Data Studio reports Continue Reading
For all SEOs, this moment has been a long time coming. Google first launched the Penguin update in 2012 in order to penalize websites that appear to spam the search results. Google has always prided itself in providing accurate and valuable search results to users and has developed updates like Panda and Penguin to ensure that Continue Reading
When building a new website, the selection of your domain is very important. It’s the main way visitors will try to navigate to your site, and it plays a role in your search engine rankings. Choosing a domain name is relatively straightforward…or is it? We had the chance to chat with SEO Specialist Lindsay Kavanagh Continue Reading
If you’re an SEO that stays on top of the news and update, you would have heard this back in 2015. Today on the Google Webmaster Blog, Google made a reminder about their policies on widget links. If you are unfamiliar with a widget, it is a small application that runs on your site. The example Continue Reading
Google is continually updating its mobile algorithms to better guide searchers toward the best answers to their questions. Yesterday, they announced on the Webmaster Central blog two important changes. First things first, since 85% of mobile search results meet or exceed the criteria for mobile-friendliness, Google has decided to remove the “mobile-friendly” label from Continue Reading
When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck, a new tie, a decent desk Continue Reading
If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies Continue Reading
Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize “clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s espoused core values, but they threaten Continue Reading
The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the Continue Reading
What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing is a great way of re-engaging visitors who have visited Continue Reading
