My Experience in Digital Marketing

April 26, 2016 by Alexa Rees

As a soon-to-be graduate of the Algonquin Advertising and Marketing Communications Management program, I had the opportunity to complete a 6-week internship for my program. After a few weeks of stressful research and emailing digital marketing companies in Ottawa, I stumbled upon seoplus+.  Since I started studying advertising I knew digital marketing was what interested  Continue Reading

What the Instagram Update Means for Businesses & Brands

March 29, 2016 by Krista Brunette

Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the  Continue Reading

Why Your Small Business Should Like Facebook Reactions

February 26, 2016 by Amanda Murray

If you haven’t been living under a rock, you noticed the rollout of Facebook Reactions to all users earlier this week following a beta testing period. Reactions allow Facebook users to respond to posts with a range of feelings: like, love, haha, wow, sad, and angry (yay and confused were included in original testing, but  Continue Reading

Political SEO and the Power of a Redirect

February 18, 2016 by Brock Murray

If you’re like me, you’ve probably come across a meme of Donald Trump bragging about having bought JebBush.com and setting the site to redirect to his own campaign page. The meme is partially truthful – JebBush.com does indeed redirect to DonaldJTrump.com. However upon further research this humorous coup is slightly too good to be true.  Continue Reading

4 Ways the Web Design Trends of 2016 Can Help You Increase Conversions

January 26, 2016 by Zoë St-Aubin

As most in the design and marketing world know, every year brings along a new set of web design and user experience trends. Some are brand new, some innovative and some longstanding – some seem purely aesthetic, and some are interactive. From a business perspective, it’s important to understand what’s behind these visual trends in  Continue Reading

Tips for Writing the Best Email Subject Lines

January 25, 2016 by Maureen McCabe

There are over 100 billion e-mails sent every day, and each one of those has a subject line that prefaces them to tell the recipients what to expect when they click. If your company’s promotional emails or newsletters don’t seem to be gaining much traction, it could be because your readers see the subject line  Continue Reading

5 New Social Developments We Saw in 2015 (and How You Can Leverage Them in 2016)

January 22, 2016 by Amanda DiSilvestro

While looking back on your year in marketing usually means reflecting on Google algorithm updates or changes in the search industry, 2015 was all about social media. We not only saw a huge number of new features and changes to our favorite social channels, but many new social channels were introduced to help shake things  Continue Reading

5 Simple Optimizations for Your Website

January 18, 2016 by Brock Murray

There are so many things you can work on when it comes to your online presence: your website structure, content, graphics, social media, off-site (links, citations), paid social & search. The list goes on and on. It can be overwhelming to anyone – particularly non-technical folks. See below for five things you can do to  Continue Reading

Why Customer Loyalty Means Everything in 2016

January 13, 2016 by Brock Murray

It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top,  Continue Reading

Google Analytics 101

January 6, 2016 by Brock Murray

Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can  Continue Reading


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