Headless SEO and What it Means to Your Business

July 16, 2021 by Michel Fortin

  Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring Decoupling: The Evolution of The CMS What is a Headless CMS? Does a Headless CMS Affect Rankings? Other Javascript SEO Considerations So Then, What is Headless SEO? Don’t Lose Your Head Over It Traditional  Continue Reading

How to Advertise Your Local Business Online

June 21, 2021 by Connor Neshcov

Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up with competitors large and small.  Continue Reading

8 Ways to Keep a New Website Project On-Track

June 21, 2021 by Amanda Stephens

A new website is a powerful marketing tool. Keeping in mind up-to-date best practices in terms of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), you can launch a beautiful website that satisfies your audience and addresses your business priorities, whether that’s informational, leads, or sales. However, the internet is littered  Continue Reading

seoplus+ to provide Digital Marketing support for CanExport Program

June 17, 2021 by Brock Murray

seoplus+ partnering with Canadian organizations to provide SEO services, paid advertising management, and e-commerce consulting in conjunction with CanExport funding grant program for SMEs. If you’re a business, times are tough. Turbulent, even. But not having an adequate digital marketing strategy in place can make those seas all the choppier. The optimal approach is, unironically,  Continue Reading

The Death of Keywords and The Rise of Topics in SEO

June 15, 2021 by Michel Fortin

  Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of SEO For ages, search  Continue Reading

6 SEO Factors to Consider in Web Design

June 7, 2021 by Ana Cabrera

Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical aspects that can’t be seen  Continue Reading

10 Tips for Email Marketing Success

May 5, 2021 by Jessica Coghlan

According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a powerful tool used to build  Continue Reading

5 E-Commerce Link Building Tactics & How They Work

April 28, 2021 by Brock Murray

Do you have an e-commerce store on a platform such as Shopify or Adobe Commerce (Magento)? Need a boost to stay ahead of your competitors? The links pointing to your site are one impactful way that Google gauges the quality, relevance, and authority of your site. So how do you get more of them for  Continue Reading

5 Signs Your Analytics Tracking is Broken (And How to Fix it)

April 19, 2021 by Amanda Stephens

Google Analytics is a fantastic free tool for website owners to use. It helps provide data about how visitors find your site, how they interact with it, and whether they complete desired actions like signing up for a newsletter or filling out a form to request a consultation. With a large enough sample size, you  Continue Reading

6 Key Foundational Pillars of SEO

April 12, 2021 by Jake Rupert

seoplus+ has been helping companies transform their search engine optimization (SEO) strategy for over a decade. Having spoken to hundreds of business owners & marketers during this time, one common theme is raised time and time again, when discussing specific KPIs & business objectives: “I want to rank on Page 1 of Google.” While this  Continue Reading

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