Emotions: The Secret Ingredient to a Successful Marketing Campaign

August 10, 2020 by Hardi Vora

What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? A dish of fried fish without chips? Oops… I am getting off track. Marketing without emotions is just as bad as the above-mentioned culinary faux pas. Emotions have an intense impact on our decisions.  Continue Reading

seoplus+ Digest – Key Digital Marketing Updates to Know About in July 2020

July 30, 2020 by Sonya Gankina

Stores and restaurants are slowly opening back up in Ontario as part of Stage 3 coronavirus safety measures, people are enjoying their summers, and there are new updates in the digital marketing world that you should know about. The big players are TikTok, Instagram, and Google as we could’ve expected! Let’s get started: Back to  Continue Reading

Are You Using SMART Digital Marketing Goals?

July 23, 2020 by Amanda Murray

SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below  Continue Reading

Are You Making These Keyword Research Mistakes?

July 9, 2020 by Amanda Murray

Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you will develop content and make SEO optimizations in the hopes of improving your website’s position in the search engine results page (SERP) to generate more impressions, traffic, and conversions.  While  Continue Reading

seoplus+ Digest — Then and Now: Are the 2020 SEO Trends Coming True?

June 30, 2020 by Sonya Gankina

In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like.  The pandemic revolutionized the future of work, shifted our lifestyles drastically, and  Continue Reading

5 Smart Ways to Use Google Posts

June 3, 2020 by Amanda Murray

First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel.  Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take  Continue Reading

seoplus+ Digest – Digital Marketing Updates May 2020

May 28, 2020 by Sonya Gankina

Some businesses have been reopening in North America thanks to measures like social distancing slowing the spread of coronavirus in some regions.  What does that mean for us? Now, companies will have to maintain their virtual operations along with slowly adding regular services back in. While this is an opportunity to recoup lost revenue, it  Continue Reading

The Evolution of Link Building

May 25, 2020 by Alex Belanger

Link building has been a critical part of search engine optimization since day one. A quality backlink profile for a website is one of the biggest factors involved with a website’s rankings on a search engine. Think of backlinks like one website recommending another. The more recommended something is, the better it must be, right?  Continue Reading

seoplus+ Digest – May 2020 Core Update

May 19, 2020 by Sonya Gankina

While the world of physical shopping and talking to real people has come to a temporary halt, the digital world has not stopped moving once. On the contrary, we can see technology firms putting in work to support small businesses and even offer their services at reduced rates. As many local businesses had to convert  Continue Reading

Don’t Let News Media Scare You

May 12, 2020 by Sam Parsonson

News media is a powerful tool and journalists can be intimidating — there’s no denying that. But they can also be the reason why your company becomes the model franchise of your industry and the business your competitors strive to be. Having a structured business plan, hiring the right personnel, and investing in advertising and  Continue Reading


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