Blog / Authors / Brock Murray

Brock Murray

Brock Murray
Brock Murray is a digital marketing specialist at seoplus+. He has more than a decade of experience with web design, web programming and online marketing. He has had great success in helping hundreds of businesses establish an online presence with the goal of increasing both brand recognition and targeted website traffic.

Recent articles by Brock


Mobile Web Browsing Overtakes Desktop Usage for the First Time Ever

Global stats provider StatCounter has released a study which announced that mobile and tablet internet usage has exceeded desktop for the first time worldwide. Mobile use has been trending upward since the advent of the smartphone and the widespread use of tablet devices, but it took until October 2016 for global mobile and tablet internet  Continue Reading


Google Data Studio Now Available in Canada

The wait is over. Google announced today that Google Data Studio (beta) is now available in Canada. This is part of Google’s rollout of their integrated data and marketing analytics product, Analytics 360 Suite. Google Data Studio gives you the tools you need to turn your analytics into beautiful, easy-to-read reports through their data visualization technology. Data Studio reports  Continue Reading


Remarketing Tips from a Paid Ads Expert

What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing is a great way of re-engaging visitors who have visited  Continue Reading


Political SEO and the Power of a Redirect

If you’re like me, you’ve probably come across a meme of Donald Trump bragging about having bought JebBush.com and setting the site to redirect to his own campaign page. The meme is partially truthful – JebBush.com does indeed redirect to DonaldJTrump.com. However upon further research this humorous coup is slightly too good to be true.  Continue Reading


5 Simple Optimizations for Your Website

There are so many things you can work on when it comes to your online presence: your website structure, content, graphics, social media, off-site (links, citations), paid social & search. The list goes on and on. It can be overwhelming to anyone – particularly non-technical folks. See below for five things you can do to  Continue Reading


Why Customer Loyalty Means Everything in 2016

It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top,  Continue Reading


Google Analytics 101

Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can  Continue Reading


Featured Client: Roofmaster

Roofmaster specialize in residential re-roofing, heritage roofs, metal roofs, siding, roof repairs and skylight installation. Over the past several years, they have established a solid reputation as the ‘go-to’ roofers in the Ottawa Region; including Kanata, Barrhaven, Nepean, Orleans and South Keys. They continuously strive to provide a high level of value and customer service  Continue Reading


12 Days of Digital Marketing: Optimize Your Internal Pages for Conversions

  A conversion is any desired action by a visitor on a web page. It could be as simple as clicking a link to another page on your site, filling out a form (like an newsletter sign-up), or completing a purchase. The goal of conversion tracking and marketing is to “convert” website visitors into paying customers. Using  Continue Reading


The Power of the Jeopardy-Winning Supercomputer Is Now Yours

In 2011, IBM’s supercomputer Watson appeared on Jeopardy! to face off against Ken Jennings (he of the longest unbeaten run in show history) and Brad Rutter (all-time biggest prize winner in show history). The computer system dubbed Watson emerged victorious in the two-part match, winning the $1 million prize with a final score of $77,147 .    Continue Reading


Want Free Web Traffic? Here’s a Great Trick.

Here’s a great tip for driving free traffic to your website. Post a job request on one of the popular job hiring sites (Upwork, Freelancer etc). Within the job description ask that the freelancer visit your website (don’t forget to include a link) and give their honest critique and/or review of the site. Make sure  Continue Reading


How I Turned a Negative SEO Attack into a Positive

As a self-proclaimed SEO addict, I check my backlink profile nearly everyday. I like to monitor which marketing efforts have generated backlinks (such as those listed in my recent article on outreach.) To my surprise on September 16, I noticed some really spammy links with some pretty interesting anchor text pointing to my domain. Right away  Continue Reading


3 Real Life Examples of Outreach That Produced Traffic, Increased Social Following and Landed HUGE Backlinks

Back in August, growth marketing guru Sujan Patel wrote about the data behind viral hits like Psy’s Gangnam Style, The Harlem Shake, and #thedress. These global viral phenomena, along with the more modest viral posts achievable by small and medium-sized businesses, are examples of the incredible heights that can be achieved when skill, luck, and  Continue Reading


Google Rebrands as Alphabet

HUGE news in the online world today, as Google has announced that they are rebranding as Alphabet (http://abc.xyz). What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main  Continue Reading


30 Professionals Weigh in on Their Most Effective Strategies for B2B Content Marketing

We asked a variety of founders, marketing managers, and online marketing experts: “When it comes to content marketing, what is the single most effective tactic or strategy for B2B companies and why?” There was an overwhelming response, and we’ve highlighted our top expert opinions. Leverage Relationships/Influencers for Mentions/Links – 2 E-Books/Whitepapers with Paid Ads – 3 Be a  Continue Reading


How to Rank a BRAND New Shopify Store: A Live Case Study

My newest project – I’m going to be setting up a new partnership with a roofing parts supplier and I will setup a brand new Shopify store. I’m going to document all SEO tasks performed on a BRAND NEW domain and Shopify store. This will be particularly helpful for all those who have a beautiful  Continue Reading


Live SEO Case Study – Ranking a Lead Generation Website

There are so many misconceptions when it comes to SEO – but it’s really quite simple when you boil it down. In this LIVE case study I will show how quickly I can rank a brand new website – all the while debunking the Google Sandbox theory in the case of a previously registered domain.  Continue Reading


.htaccess File For Live SEO Case Study

This is the .htaccess code to optimize my site from the live SEO case study. NOTE: if you are using WordPress or any other CMS that relies on an htaccess DON’T USE THIS CODE! You will break your CMS. I recommend only every making changes to your .htaccess if you truly know what you are  Continue Reading


13 Social Media Post Ideas for Social Media Managers

Token Giveaway Giving your customers a small token after their appointment will make sure they remember you. Take a photo and include it in your message to entice them. Give a Referral Referrals go both ways. Everyone likes to get referrals, but how about giving them? Make an effort to give a referral to someone or to  Continue Reading


Download Google Fonts Collection

Google’s has a gigantic collection of open-source fonts — called Google Fonts. It has grown steadily in popularity since launching over four years ago. The quality of the typefaces varies greatly, but if you’re in search of new fonts it’s a great place to look. Google has made the process of using its collection of typefaces on the Web quite simple, but browsing  Continue Reading


How to Reduce Spam Leads in Salesforce With Web-to-Lead

It’s always  a great feeling to get leads through your website. However it is a bit demotivating when you go to review the lead and you realize it’s SPAM! I noticed we were getting 1-2 “leads” daily around 3-4 AM, with the company name often being ‘Ranks India’. I realized the only way to block this automated  Continue Reading


Lunch with Google and seoplus+

Confused about digital marketing? This is your chance to get your questions answered directly from Google. About the Event If you’re hungry for comfort food and insider info about the latest in digital marketing, you’re in luck. seoplus+ is hosting an exclusive Google event, Lunch with Google, and you’re invited. This is your chance to  Continue Reading


Our Content Marketing Specialist is Now AdWords Certified

In order to become a certified Google partner, you must demonstrate your expertise with a series of intensive exams on the following topics: AdWords Fundamentals, Search Advertising, Video Advertising, Shopping Advertising, and Display Advertising. Additionally, you can demonstrate your knowledge of Google Analytics best practices with the Google Analytics Individual Qualification (IQ) exam. We are  Continue Reading


Webinar: Preparing for “Mobilegeddon” on April 21 – Google Mobile Search Changes

Mobile site? Responsive Design? New website? AAAH! Have you heard about “Mobilegeddon”? It’s the most significant algorithm change in Google history, and will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what  Continue Reading


We’re Hiring! Looking for an SEO Specialist in Ottawa

Job description We are currently looking for a full time SEO Specialist at our head office in west Ottawa. The ideal candidate is a self-starting, enthusiastic, and driven professional, looking to further their own career and education with constant innovation. They are comfortable working in a non-traditional environment, and want to support company growth by  Continue Reading


Join us for Google Partners YouTube Connect

We’re hosting another great Google Partners live stream event, about video advertising on March 25, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business with video ads from YouTube experts. We’ll provide refreshments—all we need is you. Please RSVP as soon as possible, space is filling  Continue Reading


How To Create a Call-to-Action Button on Your Facebook Page

Facebook recently introduced some additional features for anyone using a Facebook for Business Page. This is a great way to drive your social following back to your website to increase conversions. We hope that other Social networks will follow-suit (think LinkedIn, Twitter & Google+)… Are you wondering how to create a call-to-action button on your  Continue Reading


2015 YouTube Marketing Guide

As the third most-visited site, second most-popular search engine, and number one video site online, YouTube is an undisputed powerhouse of the digital era. With over four billion videos streamed daily and more than one billion unique monthly visitors, any savvy marketer can recognize YouTube as a cost-effective marketing tool with incredible exposure potential. Here’s  Continue Reading


The Impact of Good Digital Analytics

You don’t know where you’re going unless you know where you’ve been. When it comes to your online marketing efforts, there has never been a truer statement. Despite this, so many companies choose to ignore their data when making decisions about their marketing spend. They charge blindly ahead with the latest web marketing tactic without  Continue Reading


We’re Looking to Hire an Account Manager in Ottawa

seoplus+ is an innovative Digital Marketing agency helping small and medium sized businesses reach their online potential by generating leads and increasing sales. We are looking to add an Account Manager to our growing team. Responsibilities : – Prospect new clients and partners via outbound calling and onsite meetings – Consult face-to-face with local clients  Continue Reading


6 Killer Ways to Drive Sales with LinkedIn

LinkedIn can be a powerful resource when looking to drive sales, particularly for business-to-business (B2B). Here are 6 ways you can increase your sales with LinkedIn: 1. Build Your Profile Having a fully-fleshed out profile is the best way to communicate your strengths and proven abilities. You need to convey all of your relevant skills  Continue Reading


We’re Looking for an Online Marketing Manager!

The ideal candidate is a self-starting, enthusiastic, and driven professional, looking to further their own career and education with constant innovation. They are comfortable working in a non-traditional environment with a flexible schedule, and want to support company growth by confidently bringing new ideas and a unique perspective to each job. They are comfortable communicating  Continue Reading


Featured Infographic: Christmas Marketing

Today we’re featuring a fantastic infographic courtesy of Bulldog Digital Media. Combining the power of planning, research, landing pages, ppc, seo, tracking & reporting — this is an epic 6 month plan for Christmas Marketing success!


Looking for a Web Designer/Developer

  We are currently looking for a part or full time web designer & developer for our head office in west Ottawa. Requirements: 2 + years designing in a production environment with a heavy emphasis on usability and user experience. A creative online portfolio with emphasis on typography, illustration and cutting edge visual design. Ability  Continue Reading


OAHI Presentation Follow-up

This morning I presented at the Greater Ottawa Region Meeting Group (GORMG) of the Ontario Association of Home Inspectors. The group was extremely receptive to my presentation on How SEO Can Help Grow Your Home Inspection Business.  To all those who attended: as promised, please find a link to a great resource for local citation building,  Continue Reading


Don’t Waste Your Budget on the Yellow Pages – Invest in Digital Marketing Instead

Long gone are the days when a business named themselves AAA in order to be the first company listed in their Yellow Pages category. Now businesses are rallying to get the coveted top rated spots on Google search engines in order to be the first company people call when they need a service. So what does this  Continue Reading


6 Creative Ways Content Marketing Can Increase Your Sales

So many small businesses make the mistake of building a website under the misconception that “if they build it they will come”. Unfortunately, the world on the web is just as competitive as the world of business. If you are not actively seeking customers you will not generate leads or attract business. Content marketing is the  Continue Reading


Why Social Media is Important for Local Businesses

With the emergence of technology as the end-all-be-all for better business recognition and development, it seems silly for businesses to thrive reputably without the implication of social media marketing. As many people in the dawn of the technological age are still resistant towards social media integration for their own business, here’s a few reasons why  Continue Reading


Google+ Rolls Out Vanity URLs to All Linked Pages

Google has finally rolled out vanity URL’s on all Google+ linked pages. This has been long overdue with users being forced to access pages consisting of up to 16 characters. See below for a tutorial on how to activate your Vanity URL! Step 1 Access your Google+ Page. If you are eligible for a vanity  Continue Reading


Featured Client: Sleepwell Property Management

Sleepwell is a full-service property management company with proven expertise servicing both residential and commercial real estate clients. With a growing portfolio of carefully chosen properties, Sleepwell delivers a personal and worry-free experience to tenants and landlords of mid- to large-scale properties alike. Are you looking for apartment rentals in Ottawa? Sleepwell has rental properties  Continue Reading


We’re Hiring! Looking for an Account Executive in Ottawa

seoplus+ is an innovative Digital Marketing agency helping small and medium sized businesses reach their online potential by generating leads and increasing sales. We are looking to add an Account Executive to our growing team. Responsibilities: – Prospect new clients and partners via outbound calling and onsite meetings – Consult face-to-face with local clients –  Continue Reading


Building an Effective Digital Marketing Strategy

With the rise of Google and the fall of the Yellow Pages, small and medium size businesses are quickly learning that to attract new clientele they must allocate marketing budget towards online marketing, such as Search Engine Optimization. Gone are the days of posting an ad in a phone book and waiting for the phone  Continue Reading


Featured Client: Revolution Networks

Revolution Networks is a local IT company offering Computer Support, Network Services, and IT Services for small-to-medium sized businesses in Ottawa. They are committed to helping local businesses community grow, prosper, and reach their fullest potential by providing the most advanced and easy-to-use I.T. solutions. Some of their services include: – IT Consulting – Managed  Continue Reading


13 Reasons Why SEO is Getting a Bad Name

Do you need SEO? Quality SEO Services? Outsourced SEO Services? While I have been getting these e-mails in mass over the past year or two, these past couple of months in particular have been insane. The amount of SEO spam-type e-mails I have been receiving is starting to drive me crazy. I cannot imagine what  Continue Reading


seoplus+ Gets a 3D Logo

Thanks to our friends at 3D Printler we now have our very own 3D logo! This amazing Ottawa-based company offers 3D design, build, print and consulting. In case you’ve never heard of 3D printing, according to Wikipedia: “3D printing is a process of making a three-dimensional solid object of virtually any shape from a digital model. 3D printing is achieved  Continue Reading


Featured Client: St. Elias Centre

Every once in a while we like to feature one of our clients, and today we would like to introduce you to the St. Elias Centre. The St. Elias Centre is a beautiful venue ideal for wedding receptions, corporate events & luncheons, galas, graduations, baptisms in Ottawa-Gatineau. They are conveniently located across from Mooney’s bay,  Continue Reading


6 Ways to Make Your Content Go Viral

With the rise of social media and blogging, content marketing has become an integral part of any online marketing campaign. So what is content marketing? According to CopyBlogger.com “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is  Continue Reading


SEO and Social Media: A Beneficial Symbiosis

The two most prominent tactics in online marketing today revolve around SEO and social media. Learning how to combine them to feed off of each other will help you achieve a better online presence as well as to reach your customers and keep them engaged. Getting the Low Down Nothing gets people talking more than  Continue Reading


Deadline Approaching – Upgrade Your Google AdWords Campaigns to Enhanced

Back in February of 2013, Google announced the roll-out of enhanced campaigns. This release was aimed at providing additional features for advertisers to target specific devices, specifically tablets, smartphones, mini-tablets, hybrid devices and TV’s. It allows for bid management specific to time of day, device used, locations, and much more — all from a single campaign. Additional  Continue Reading


Local SEO in Ottawa: A Guide to Success

When it comes to local SEO there is more to the formula than key words and phrases cleverly placed throughout well written content. There has to be an SEO strategy that encompasses all of the online marketing tools you have at your disposal and use them to apply grassroots tactics in a new world of  Continue Reading