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Amanda Murray

Amanda Murray
Amanda Murray is the Digital Marketing Manager at seoplus+. She leads the production team across a number of departments including SEO, web design/development, and paid ads. From the initial onboarding of a new client to overseeing continued success for long-term clients, Amanda is responsible for ensuring campaigns meet or exceed objectives and that tasks and projects are completed on-time, on-budget, and to a high standard.

Recent articles by Amanda


Are You Using SMART Digital Marketing Goals?

SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below  Continue Reading


Are You Making These Keyword Research Mistakes?

Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you will develop content and make SEO optimizations in the hopes of improving your website’s position in the search engine results page (SERP) to generate more impressions, traffic, and conversions.  While  Continue Reading


5 Smart Ways to Use Google Posts

First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel.  Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take  Continue Reading


How Google Trend Data Reveals a Crossword Cheating Pandemic

I have been an avid cruciverbalist – person skillful in solving crossword puzzles – for the last decade. Though in my younger years the NYT crossword was impenetrable, only the easy Monday crossword presenting any chance of consistent completion, with the introduction of the NYT crossword app I was able to get enough reps to  Continue Reading


Elevate Visibility into Your Data with Google Analytics Custom Alerts

Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic  Continue Reading


Why Customized Landing Pages Are Worth the Investment

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your existing website. You could custom code a landing page designed specifically for  Continue Reading


Everything You Need to Know About Meta Descriptions

What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In this quick guide, we’ll walk you through everything there is to know  Continue Reading


DIY Websites for Small Businesses: Are They Worth it?

When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck,  a new tie, a decent desk  Continue Reading


seoplus+ Named to 2017 STARTUP 50 List as One of Canada’s Top New Growth Companies

Canadian Business and PROFIT ranked seoplus+ No. 36 on the 2017 STARTUP 50 ranking of Canada’s Top New Growth Companies. A companion to PROFIT 500’s rankings of Canada’s Fastest Growing-Companies, STARTUP 50 recognizes young companies based on two-year revenue growth. seoplus+ made the 2017 STARTUP 50 list with year-over-year revenue growth of 418%. seoplus+ has  Continue Reading


We Love You Google – But “Website” is a Swing & Miss

When I first read about Google’s new website builder, I was excited to see if it could indeed simplify online visibility for small businesses. It goes without saying that we’re big advocates of a well-designed website, but we also acknowledge that development can be costly, intimidating, or hard to prioritize when you’re toiling day and night  Continue Reading