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Amanda Stephens

Amanda Stephens
Amanda Murray is the General Manager at seoplus+. She leads the production team across a number of departments including SEO, web design/development, and paid ads. Amanda is responsible for team culture, process, and training to ensure optimal results for world class clients.

Recent articles by Amanda


8 Ways to Keep a New Website Project On-Track

A new website is a powerful marketing tool. Keeping in mind up-to-date best practices in terms of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), you can launch a beautiful website that satisfies your audience and addresses your business priorities, whether that’s informational, leads, or sales. However, the internet is littered  Continue Reading


5 Signs Your Analytics Tracking is Broken (And How to Fix it)

Google Analytics is a fantastic free tool for website owners to use. It helps provide data about how visitors find your site, how they interact with it, and whether they complete desired actions like signing up for a newsletter or filling out a form to request a consultation. With a large enough sample size, you  Continue Reading


Are You Using SMART Digital Marketing Goals?

SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below  Continue Reading


Are You Making These Keyword Research Mistakes?

Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you will develop content and make SEO optimizations in the hopes of improving your website’s position in the search engine results page (SERP) to generate more impressions, traffic, and conversions.  While  Continue Reading


5 Smart Ways to Use Google Posts

First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel.  Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take  Continue Reading


How Google Trend Data Reveals a Crossword Cheating Pandemic

I have been an avid cruciverbalist – person skillful in solving crossword puzzles – for the last decade. Though in my younger years the NYT crossword was impenetrable, only the easy Monday crossword presenting any chance of consistent completion, with the introduction of the NYT crossword app I was able to get enough reps to  Continue Reading


Elevate Visibility into Your Data with Google Analytics Custom Alerts

Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic  Continue Reading


Why Customized Landing Pages Are Worth the Investment

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your existing website. You could custom code a landing page designed specifically for  Continue Reading


Everything You Need to Know About Meta Descriptions

What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In this quick guide, we’ll walk you through everything there is to know  Continue Reading


DIY Websites for Small Businesses: Are They Worth it?

When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck,  a new tie, a decent desk  Continue Reading

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