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Amanda DiSilvestro

Amanda DiSilvestro
Amanda DiSilvestro gives small business online marketing advice ranging from Google Analytics tips to the latest platforms and tools available. Although she grew up in Illinois, you can find her writing for the nationally recognized Memphis-based SEO Company HigherVisibility and living in sunny San Diego.

Recent articles by Amanda


5 New Social Developments We Saw in 2015 (and How You Can Leverage Them in 2016)

While looking back on your year in marketing usually means reflecting on Google algorithm updates or changes in the search industry, 2015 was all about social media. We not only saw a huge number of new features and changes to our favorite social channels, but many new social channels were introduced to help shake things  Continue Reading


Canva vs. Piktochart: Content Resources As They Emerge in 2016

So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes  Continue Reading


The New Breed of Social Networking for Business

When it comes to social media for business, it’s always been all about the big four—Facebook, Twitter, LinkedIn, and yes, Google+ (even if only for a short time). However, social media is actually one of the most fluid aspects for online marketers, meaning it’s always changing and there are always new opportunities. While you should  Continue Reading