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Ankita Das

Ankita Das
Ankita is a Paid Ads Specialist at seoplus+, focusing on boosting business growth. She absolutely loves owls and, in her spare time, she loves to travel, garden, and explore new Starbucks drinks.

Recent articles by Ankita


Cookieless Advertising: The Future

What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers  Continue Reading


Generate Direct Leads With Google’s Lead Form Extension

What is Google Lead Form Extension? Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form that is pre-populated with the contact information from their Google account. One of Google’s extensions is Lead Form Extension which is testing a new way  Continue Reading


Your Guide to Apple Store Search Ads

Apple Search Ads are also known as ASA or app store advertising, and they are “sponsored ads,” or the small advertisements that you see in the App Store.  When you search for any particular app, these ads pop up to drive awareness and improve visibility of an app in the App Store. This is also  Continue Reading


TikTok: The Next Biggest Social Media Platform for Advertising

TikTok: It could be the next biggest social media platform for advertising.  TikTok will rule 2020, as this social media platform is #1 in the top 15 free apps on the App Store with massive adoption worldwide. TikTok will show you what you want to see. When you upload your own video, this platform will make  Continue Reading