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Krista Brunette

Krista Brunette
Krista Brunette is a Digital Marketing Specialist for seoplus+. Always having an interest for business and design she attended Algonquin College’s Advertising and Marketing Communications where she was able to explore her education in both fields further. She has since joined seoplus+ to focus on Social Media Marketing and SEO services.

Recent articles by Krista

5 PPC Predictions for 2017

With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality  Continue Reading

AdWords Launches Click-To-Message Ad Extension

Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having  Continue Reading

What You Need to Know About AdWords Expanded Text Ads

The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the  Continue Reading

What the Instagram Update Means for Businesses & Brands

Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the  Continue Reading

12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding

  Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions.  Continue Reading

Feeling the Love on Twitter

A big change has happened today in the world of social media, and you may have noticed it on Twitter. The favourite stars have disappeared into cyberspace (pun intended) and hearts are taking their place! Now, instead of selecting the ‘favourite’ star you can ‘like’ something with a heart. The idea behind the change is  Continue Reading

seoplus+ At Etsy: Made in Canada

For those of you who may not have heard, the one time a year Etsy pop-up shop is taking place this Saturday and Sunday at the Bell Sensplex in Kanata. This amazing event will feature handmade jewellery, crafts, delicious treats and much, much more! Starting at 9am and finishing at 4pm on Saturday, the first  Continue Reading

How Your Business Can Grow with Instagram

If you haven’t heard of Instagram yet, there may be a chance you’ve been living under a rock for the last couple of years. As a widely used social networking application that allows users to share photos and videos, Instagram is quickly becoming the next must-have social media account for businesses. From sharing photos of  Continue Reading

Which Social Media is Best for Business?

Many business owners often wonder if social media is worth the time and effort, and it is, but only if you’re using the correct social media platforms. Start by identifying your target market and business goals, then read on to find out which social media platforms will be the most effective resource: Facebook Facebook, once  Continue Reading

5 Rookie AdWords Mistakes

Almost every business now dabbles in the world of pay-per-click advertising, but only a small percentage of it is effective. If your ad is showing up in the bottom right-hand corner of the Google search engine, chances are you’re doing something wrong. Learn from the pros and avoid these top 5 rookie AdWords mistakes we  Continue Reading

It’s Official: Twitter & Google Have Reached a Deal

It’s been a while since tweets have appeared in Google search results, but they’ll be making a big comeback early this year. Some people may remember a time when this was common, but the deal between Twitter and Google expired in 2011. It is said that Twitter choose not to renew said deal, though Google  Continue Reading

Social Media Etiquette for Businesses

The New Year is just around the corner, and many of us already have personal goals set for 2015, but have you thought about your business goals? If they include utilizing social media to the fullest, it is extremely important that you use it properly, and professionally. Here are our top social media etiquette tips  Continue Reading

How Your Business Can Benefit From Remarketing

Remarketing has been quickly gaining in popularity as many marketing agencies and businesses are realizing how much potential it has. Don’t let your business fall behind by using outdated marketing techniques & learn how your business can benefit from remarketing: What is Remarketing The concept of remarketing is simple and easy to follow. It allows  Continue Reading

Google Partners Connect Event – October 15, 2014

  We’re hosting a livestream Google event, and you’re invited to join us. October 15th, 2014 from 2-3pm 343 Preston Street, 11th Floor Ottawa, ON K1S 1N4   It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments, all we need is your company. Please RSVP as  Continue Reading

SEO Case Study: Apartment Rentals

We love seeing our clients get the results they want and need, and we’re always excited to share the success of our work. The following is an SEO case study of ours with one of our local clients, Sleepwell Property Management. Have a look and let us know what you think! The Client: Sleepwell Property  Continue Reading

Brock Murray is now Video Advertising Certified

The Video Advertising Advanced Certification is the newest exam offered by Google as part of their Google Partners program. This exam focuses on advanced Video Advertising topics, with a distinct focus on YouTube and Google Display Network concepts. While preparing for this exam, students will learn all about video advertising, measuring & optimizing ad performance, and creating  Continue Reading

Understanding Google My Business

Many businesses know that their place on Google is extremely important, as users are unlikely to go to page three to find exactly what they’re looking for. Google My Business (formerly known as Google Places), allows users to enter search queries and turn up with instant results that they do not have to visit websites  Continue Reading

The Beginners Guide to Pay-Per-Click Advertising

Marketing is essential to any business as it expands the consumer base and keeps businesses running day to day, without it staying afloat would be extremely difficult. Although there are many options for marketing, many companies and brands now look to digital marketing for guidance as traditional marketing mediums such as television, print and radio  Continue Reading

Twitter Introduces a New Mute Function

Just last week Twitter introduced yet another change, a new mute function that will allow its users to hide unwanted tweets from people they follow. You may think that this function seems familiar, and it is. Facebook came out with the very similar hide news feed feature quite some time ago, and although this new  Continue Reading

Brock Murray is now a Link Research Tools Certified Associate

We are proud to announce that Brock Murray is now the official owner of a Link Research Tools Associate Certificate. Although this may be your first time hearing of Link Research Tools, it is highly used and recommended for anyone that is interested in link building. Some of LRT’s more notable clients include MTV, Adobe,  Continue Reading

Featured Client: Laurier Optical | Innes Eye Clinic

Laurier Optical, Innes Road takes pride in their company by providing you with the professional optical services you need. Specializing in progressive lenses, and offering designer eyewear that is chic, stylish, fun and practical they can help you find the perfect lenses and frames to suit your lifestyle. We’ve been working with Laurier Optical, Innes  Continue Reading

The New Look of Twitter

The New Look of Twitter Twitter has recently rolled out its redesigned look, and it’s very similar to something we all know and love – Facebook. Although some people may love the new look, hate it, or love to hate it, the new look is much more user friendly. With more utilization of the page,  Continue Reading

What is Inbound Marketing?

The way we live our lives have drastically changed over the last decade or so, for example many people choose to read news online rather than purchasing the daily newspaper. Just as the newspaper is seemingly becoming less popular so have traditional marketing techniques. The way of traditional marketing is over, and inbound marketing is  Continue Reading

Social Selling: Brand First, Sales Second

Many businesses utilize social media as promotional tool however, as you may have noticed, some of businesses are able to use it to their advantage, while others aren’t. One of the biggest mistake businesses can make with social media is overly pushing sales and forgetting to stay true to their brand. Businesses need to remember  Continue Reading