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Lisa Kupfer

Lisa Kupfer
Lisa is a passionate digital strategist and currently Content Marketing Specialist @ seoplus+. Her work in digital marketing, content strategy and content creation for national and international brands around the globe makes her a versatile writer for all industries. A sucker for "America's Funniest Home Videos" and #yogaoversleep, Lisa crafts creative resources to help small businesses do great things every day.

Recent articles by Lisa


How to Unlock Social Media Branding

In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and it will help you stay one step ahead when it comes  Continue Reading


What is Digital Marketing?

Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital  Continue Reading


Social Media: The In-House Versus Agency Decision

As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 1. 81% of consumers research online before making big purchases.  Continue Reading


LinkedIn’s Redesign is Making Business More Social

Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs,  Continue Reading


3 Content Marketing Trends That Will Dominate 2017

Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you. Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we  Continue Reading


5 Holiday Tune-Ups for Your E-Commerce Site

The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now,  Continue Reading


Make Your E-Commerce Product Page Convert

Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over  Continue Reading


Shopping On Instagram. Sort Of.

“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users  Continue Reading


Blogging Should Be Part Of Your Marketing Strategy

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated  Continue Reading


Half The Internet Took A Sick Day Today

Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred  Continue Reading