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Michel Fortin

Michel Fortin
Michel Fortin is the Director of Search at seoplus+ and a senior SEO consultant. For the better part of 30 years, he has helped countless businesses, from SMEs to enterprise clients from around the world, to successfully increase their visibility, improve their sales, and grow their revenues. If you would like to learn how seoplus+ can help you gain traction online, contact us today. We would love to chat about your goals.

Recent articles by Michel


How Negative Reviews Affect Your Reputation and Your SEO

Table of contents What Shapes The Perception of Reviews How to Manage Your Reputation in Three Steps Step 1: Amplify Positive Reviews Step 2: Increase Positive Reviews Step 3: Remove Negative Reviews Tips on How to Deal With Negative Reviews Your Reputation is an SEO Signal   Your reputation is influenced by the reviews people  Continue Reading


Semantic SEO and Why Rankings Are Terrible Metrics

  Table of contents What is Semantic SEO? The Semantics of Rankings The Business Impact of SEO Leading and Lagging Indicators KPIs That Move The Needle Which Tracking Tools Are Best? Don’t Get Caught Up After Google introduced the Hummingbird algorithm in 2013, it signalled the beginning of the end of traditional SEO. Since then,  Continue Reading


Headless SEO and What it Means to Your Business

  Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring Decoupling: The Evolution of The CMS What is a Headless CMS? Does a Headless CMS Affect Rankings? Other Javascript SEO Considerations So Then, What is Headless SEO? Don’t Lose Your Head Over It Traditional  Continue Reading


The Death of Keywords and The Rise of Topics in SEO

  Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of SEO For ages, search  Continue Reading

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