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Recent articles by seoplus+


Infographic: How to Determine the Right Type of Influencer for your Marketing Campaign

There’s something about a personal recommendation that really makes consumers feel confident when making a purchase. Whether it’s a well-written review on Amazon or the fact that a film won Best Picture, we take comfort in knowing that a product or service is highly recommended. This is especially true when we know and/or trust the  Continue Reading


Infographic: How to Increase Visibility & Improve Your SEO

The process of link building requires finesse, wit, and talent. Adding links to a blog post all willy-nilly in the hopes that someone, somewhere, will click over to your site is so 2008. Search engine optimization is a bit more sophisticated than that now. Link building is a crucial way to increase your visibility and  Continue Reading


5 Reasons Your Company Should Have A Link Building Strategy

In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your brand among search engine bots. Below are a just few key  Continue Reading


The Importance of Hashtags: Know Where, Why, and How to Use Them

The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes  Continue Reading


How to Unlock Social Media Branding

In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and it will help you stay one step ahead when it comes  Continue Reading


Infographic – Raise Marketing ROI by Using Behaviour Analysis

How much do you know about your customer journey? Many companies invest in various marketing forms because a blog or website told them to, but they aren’t sure exactly how much of an effect it has on their business. Through behavioral analysis, even small businesses with limited budgets can know exactly where their marketing dollars  Continue Reading


What is Digital Marketing?

Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital  Continue Reading


Why Online PR & Backlinks Should Be Part of Your SEO Strategy

Many agencies and businesses undertake PR efforts without fully realizing the direct impact these efforts could have on their website’s SEO. A new era of SEO began in 2010 and part of this change was that backlinks became a more influential factor in growing the authority of your website and improving your organic search rankings.  Continue Reading


Social Media: The In-House Versus Agency Decision

As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 1. 81% of consumers research online before making big purchases.  Continue Reading


Infographic: The Current Content Ecosystem

Content marketing is a big topic for businesses in every industry, but not all companies know how to properly use this type of campaign. There are many distinct challenges you’ll find in the content marketing sphere, from high levels of consumer disengagement to an overall air of skepticism about anything that’s published on the internet.  Continue Reading


LinkedIn’s Redesign is Making Business More Social

Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs,  Continue Reading


3 Content Marketing Trends That Will Dominate 2017

Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you. Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we  Continue Reading


How to Optimize Your Homepage Content for SEO

In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product pages are also important for your rankings and conversions on specific keywords, your homepage carries the most authority and the content on your homepage plays a huge part in its success. Below are some tips  Continue Reading


Infographic: Why Style Guides Are Important to Your Brand

Have you defined your small business’s brand? Of course, you know what you sell and who your customers are, but how far beyond that have you gone? A cohesive brand is important both in and out of the office; successful advertising and marketing depend on your brand identity. A great place to start is a  Continue Reading


5 PPC Predictions for 2017

With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality  Continue Reading


5 Holiday Tune-Ups for Your E-Commerce Site

The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now,  Continue Reading


Infographic: Exploring the Different Types of Multimedia Content

Is your content stuck in a rut? Maybe it’s time you tried presenting information in new ways. A multimedia approach brings video and infographics into your content mix, along with your usual text posts and static images. This variety of approaches helps you appeal to new audiences, deliver concepts to customers with different learning styles, and  Continue Reading


Make Your E-Commerce Product Page Convert

Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over  Continue Reading


Shopping On Instagram. Sort Of.

“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users  Continue Reading


Blogging Should Be Part Of Your Marketing Strategy

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated  Continue Reading


Half The Internet Took A Sick Day Today

Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred  Continue Reading


Infographic: How to Write Effective Headlines and Titles

Attracting readers to your website starts with creating effective headlines. Even a compelling article won’t get many clicks unless you can write a headline that gets attention on social media platforms. Considering how much competition you get from other bloggers — millions of blogs get updated every day — you can’t ignore this important step. Following a  Continue Reading


AdWords Launches Click-To-Message Ad Extension

Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having  Continue Reading


Components of a Successful Holiday Marketing Campaign

With Canadian Thanksgiving behind us, you may be thinking, “Great, now we can focus on Halloween promotions!” …Right? Unfortunately, no. By this time, you should already have all of your Halloween promotions ready for rollout (and likely already running). Now is the time to get serious about Christmas. RJ Metrics reports that the days between  Continue Reading


What You Need to Know About AdWords Expanded Text Ads

The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the  Continue Reading


seoplus+ Headquarters Relocates to Ottawa’s Vibrant ByWard Market

It’s been months in the making, but we are pleased to officially announce the relocation of our Ottawa headquarters to the ByWard Market! We couldn’t be more excited about our new home at the historic Carriageway building at 55 Murray Street. The Carriageway is one of Ottawa’s most treasured heritage buildings, located in the heart  Continue Reading


Write for Us – Contribution Guidelines

seoplus+ welcomes blog post submissions from experts in digital marketing, SEO, social media, content marketing, web design, and online PR that would like to share their insights with our community of readers. Our target audience includes business owners (SMBs) and in-house directors in charge of marketing, advertising, communications, web design, etc. We are interested in  Continue Reading


What the Instagram Update Means for Businesses & Brands

Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the  Continue Reading


4 Ways the Web Design Trends of 2016 Can Help You Increase Conversions

As most in the design and marketing world know, every year brings along a new set of web design and user experience trends. Some are brand new, some innovative and some longstanding – some seem purely aesthetic, and some are interactive. From a business perspective, it’s important to understand what’s behind these visual trends in  Continue Reading


12 Days of Digital Marketing: It’s The Most Instagram-able Time Of The Year

On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year:   Get Emojional – Emoji Hashtags   Instagram announced in Spring  Continue Reading


12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding

  Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions.  Continue Reading


12 Days Of Digital Marketing: Social IS Mobile

  With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to  Continue Reading


12 Days of Digital Marketing: Pinterest: Small, Yet Mighty

While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to  Continue Reading


12 Days of Digital Marketing: 3 Reasons to Move Your Online Store to Shopify in the New Year

For those who may not know, Shopify is an e-commerce platform established in Ottawa in 2006. The platform now hosts over 200,000 online stores and $12 billion worth of sales worldwide. There are many reasons behind Shopify’s success and popularity amongst the e-commerce community – today we’re going to give you a few reasons why  Continue Reading


Fix It, But Don’t Forget It: Paris As A Case Study For Reactionary Social Media

Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool,  Continue Reading


Feeling the Love on Twitter

A big change has happened today in the world of social media, and you may have noticed it on Twitter. The favourite stars have disappeared into cyberspace (pun intended) and hearts are taking their place! Now, instead of selecting the ‘favourite’ star you can ‘like’ something with a heart. The idea behind the change is  Continue Reading


Welcome to the Team, Svetlana!

We are thrilled to officially introduce our newest Bookkeeper, Svetlana Chupina. Svetlana hails from Siberia and moved to Canada three years ago to provide better educational opportunities for her two children. Svetlana was an accountant for eighteen years and also worked in tax preparation. After moving to Ottawa, she studied Bookkeeping at Algonquin College and  Continue Reading


seoplus+ At Etsy: Made in Canada

For those of you who may not have heard, the one time a year Etsy pop-up shop is taking place this Saturday and Sunday at the Bell Sensplex in Kanata. This amazing event will feature handmade jewellery, crafts, delicious treats and much, much more! Starting at 9am and finishing at 4pm on Saturday, the first  Continue Reading


How Your Business Can Grow with Instagram

If you haven’t heard of Instagram yet, there may be a chance you’ve been living under a rock for the last couple of years. As a widely used social networking application that allows users to share photos and videos, Instagram is quickly becoming the next must-have social media account for businesses. From sharing photos of  Continue Reading


Which Social Media is Best for Business?

Many business owners often wonder if social media is worth the time and effort, and it is, but only if you’re using the correct social media platforms. Start by identifying your target market and business goals, then read on to find out which social media platforms will be the most effective resource: Facebook Facebook, once  Continue Reading


4 Signs Your Business Needs a Website Redesign

Just like your toughest client, your website needs constant care and affection. If you don’t show it some love, it’s bad for business. Keeping your online presence up-to-date can do wonders for your brand’s visibility – so if you haven’t updated your website since the days of dial-up, here are a few reasons why your  Continue Reading


5 Rookie AdWords Mistakes

Almost every business now dabbles in the world of pay-per-click advertising, but only a small percentage of it is effective. If your ad is showing up in the bottom right-hand corner of the Google search engine, chances are you’re doing something wrong. Learn from the pros and avoid these top 5 rookie AdWords mistakes we  Continue Reading


Welcome to the Team, Lindsay!

We are excited to welcome our newest web designer, Lindsay! Lindsay is currently a student in Algonquin College’s Interactive Multimedia Development program. Born and raised in Stittsville, Lindsay has a twin brother and enjoys playing piano and paintball in her spare time. She is an accomplished basketball player, playing forward for the Algonquin Thunder. Lindsay  Continue Reading


Welcome to the Team, Derek!

We are excited to officially introduce our newest Account Manager, Derek Cosgrove. Derek was born and raised in Kingston and studied Business at the University of Ottawa. Derek has always been interested in sales, and has nearly a decade of experience in the field. He is motivated by the positive impact that an effective sales  Continue Reading


It’s Official: Twitter & Google Have Reached a Deal

It’s been a while since tweets have appeared in Google search results, but they’ll be making a big comeback early this year. Some people may remember a time when this was common, but the deal between Twitter and Google expired in 2011. It is said that Twitter choose not to renew said deal, though Google  Continue Reading


3 Bad Web Design Trends We Can’t Seem to Let Go

If you push me I’ll do it, but here are my reasons why these web design trends are a bad idea: That Vile Autoplay Let’s start off with the big one. It’s going to be a hard truth for some of you, but it has to be said: the only person who wants your video  Continue Reading


Social Media Etiquette for Businesses

The New Year is just around the corner, and many of us already have personal goals set for 2015, but have you thought about your business goals? If they include utilizing social media to the fullest, it is extremely important that you use it properly, and professionally. Here are our top social media etiquette tips  Continue Reading


How Your Business Can Benefit From Remarketing

Remarketing has been quickly gaining in popularity as many marketing agencies and businesses are realizing how much potential it has. Don’t let your business fall behind by using outdated marketing techniques & learn how your business can benefit from remarketing: What is Remarketing The concept of remarketing is simple and easy to follow. It allows  Continue Reading


Google Partners Connect Event – October 15, 2014

  We’re hosting a livestream Google event, and you’re invited to join us. October 15th, 2014 from 2-3pm 343 Preston Street, 11th Floor Ottawa, ON K1S 1N4   It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments, all we need is your company. Please RSVP as  Continue Reading


SEO Case Study: Apartment Rentals

We love seeing our clients get the results they want and need, and we’re always excited to share the success of our work. The following is an SEO case study of ours with one of our local clients, Sleepwell Property Management. Have a look and let us know what you think! The Client: Sleepwell Property  Continue Reading