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Recent articles by seoplus+


Infographic: How to Increase Visibility & Improve Your SEO

The process of link building requires finesse, wit, and talent. Adding links to a blog post all willy-nilly in the hopes that someone, somewhere, will click over to your site is so 2008. Search engine optimization is a bit more sophisticated than that now. Link building is a crucial way to increase your visibility and  Continue Reading


How to Unlock Social Media Branding

In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and it will help you stay one step ahead when it comes  Continue Reading


Infographic – Raise Marketing ROI by Using Behaviour Analysis

How much do you know about your customer journey? Many companies invest in various marketing forms because a blog or website told them to, but they aren’t sure exactly how much of an effect it has on their business. Through behavioral analysis, even small businesses with limited budgets can know exactly where their marketing dollars  Continue Reading


What is Digital Marketing?

Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital  Continue Reading


Social Media: The In-House Versus Agency Decision

As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 1. 81% of consumers research online before making big purchases.  Continue Reading


Infographic: The Current Content Ecosystem

Content marketing is a big topic for businesses in every industry, but not all companies know how to properly use this type of campaign. There are many distinct challenges you’ll find in the content marketing sphere, from high levels of consumer disengagement to an overall air of skepticism about anything that’s published on the internet.  Continue Reading


LinkedIn’s Redesign is Making Business More Social

Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs,  Continue Reading


3 Content Marketing Trends That Will Dominate 2017

Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you. Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we  Continue Reading


Infographic: Why Style Guides Are Important to Your Brand

Have you defined your small business’s brand? Of course, you know what you sell and who your customers are, but how far beyond that have you gone? A cohesive brand is important both in and out of the office; successful advertising and marketing depend on your brand identity. A great place to start is a  Continue Reading


5 Holiday Tune-Ups for Your E-Commerce Site

The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now,  Continue Reading


Infographic: Exploring the Different Types of Multimedia Content

Is your content stuck in a rut? Maybe it’s time you tried presenting information in new ways. A multimedia approach brings video and infographics into your content mix, along with your usual text posts and static images. This variety of approaches helps you appeal to new audiences, deliver concepts to customers with different learning styles, and  Continue Reading


Make Your E-Commerce Product Page Convert

Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over  Continue Reading


Shopping On Instagram. Sort Of.

“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users  Continue Reading


Blogging Should Be Part Of Your Marketing Strategy

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated  Continue Reading


Half The Internet Took A Sick Day Today

Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred  Continue Reading


Infographic: How to Write Effective Headlines and Titles

Attracting readers to your website starts with creating effective headlines. Even a compelling article won’t get many clicks unless you can write a headline that gets attention on social media platforms. Considering how much competition you get from other bloggers — millions of blogs get updated every day — you can’t ignore this important step. Following a  Continue Reading


Write for Us – Contribution Guidelines

seoplus+ welcomes blog post submissions from experts in digital marketing, SEO, social media, content marketing, web design, and online PR that would like to share their insights with our community of readers. Our target audience includes business owners (SMBs) and in-house directors in charge of marketing, advertising, communications, web design, etc. We are interested in  Continue Reading


12 Days of Digital Marketing: It’s The Most Instagram-able Time Of The Year

On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year:   Get Emojional – Emoji Hashtags   Instagram announced in Spring  Continue Reading


12 Days Of Digital Marketing: Social IS Mobile

  With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to  Continue Reading


12 Days of Digital Marketing: Pinterest: Small, Yet Mighty

While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to  Continue Reading


Fix It, But Don’t Forget It: Paris As A Case Study For Reactionary Social Media

Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool,  Continue Reading


Welcome to the Team, Svetlana!

We are thrilled to officially introduce our newest Bookkeeper, Svetlana Chupina. Svetlana hails from Siberia and moved to Canada three years ago to provide better educational opportunities for her two children. Svetlana was an accountant for eighteen years and also worked in tax preparation. After moving to Ottawa, she studied Bookkeeping at Algonquin College and  Continue Reading


Welcome to the Team, Lindsay!

We are excited to welcome our newest web designer, Lindsay! Lindsay is currently a student in Algonquin College’s Interactive Multimedia Development program. Born and raised in Stittsville, Lindsay has a twin brother and enjoys playing piano and paintball in her spare time. She is an accomplished basketball player, playing forward for the Algonquin Thunder. Lindsay  Continue Reading


Welcome to the Team, Derek!

We are excited to officially introduce our newest Account Manager, Derek Cosgrove. Derek was born and raised in Kingston and studied Business at the University of Ottawa. Derek has always been interested in sales, and has nearly a decade of experience in the field. He is motivated by the positive impact that an effective sales  Continue Reading


3 Bad Web Design Trends We Can’t Seem to Let Go

If you push me I’ll do it, but here are my reasons why these web design trends are a bad idea: That Vile Autoplay Let’s start off with the big one. It’s going to be a hard truth for some of you, but it has to be said: the only person who wants your video  Continue Reading