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seoplus+


Recent articles by seoplus+


Infographic: How to Determine the Right Type of Influencer for your Marketing Campaign

There’s something about a personal recommendation that really makes consumers feel confident when making a purchase. Whether it’s a well-written review on Amazon or the fact that a film won Best Picture, we take comfort in knowing that a product or service is highly recommended. This is especially true when we know and/or trust the  Continue Reading


Infographic: How to Increase Visibility & Improve Your SEO

The process of link building requires finesse, wit, and talent. Adding links to a blog post all willy-nilly in the hopes that someone, somewhere, will click over to your site is so 2008. Search engine optimization is a bit more sophisticated than that now. Link building is a crucial way to increase your visibility and  Continue Reading


5 Reasons Your Company Should Have A Link Building Strategy

In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your brand among search engine bots. Below are a just few key  Continue Reading


The Importance of Hashtags: Know Where, Why, and How to Use Them

The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes  Continue Reading


How to Unlock Social Media Branding

In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and it will help you stay one step ahead when it comes  Continue Reading


Infographic – Raise Marketing ROI by Using Behaviour Analysis

How much do you know about your customer journey? Many companies invest in various marketing forms because a blog or website told them to, but they aren’t sure exactly how much of an effect it has on their business. Through behavioral analysis, even small businesses with limited budgets can know exactly where their marketing dollars  Continue Reading


What is Digital Marketing?

Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as their biggest challenges. Knowing where to market, what message to send, when to send it, what to prioritize, and how to measure return on investment isn’t always easy. Embracing digital  Continue Reading


Why Online PR & Backlinks Should Be Part of Your SEO Strategy

Many agencies and businesses undertake PR efforts without fully realizing the direct impact these efforts could have on their website’s SEO. A new era of SEO began in 2010 and part of this change was that backlinks became a more influential factor in growing the authority of your website and improving your organic search rankings.  Continue Reading


Social Media: The In-House Versus Agency Decision

As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 1. 81% of consumers research online before making big purchases.  Continue Reading


Infographic: The Current Content Ecosystem

Content marketing is a big topic for businesses in every industry, but not all companies know how to properly use this type of campaign. There are many distinct challenges you’ll find in the content marketing sphere, from high levels of consumer disengagement to an overall air of skepticism about anything that’s published on the internet.  Continue Reading