Blog / Authors / seoplus+

seoplus+

seoplus+


Recent articles by seoplus+


The Ultimate Guide To Marketing Funnels

Marketing funnels exist everywhere consumers go these days. From the initial stages when someone learns about a business to the purchasing stage, marketing funnels exist to convert prospects into customers and beyond. These funnels exist in the everyday places that we as consumers go to— whether it’s our Instagram feeds, the local mall, public transportation  Continue Reading


Gearing Up Your Online Presence as a Seasonal Business

Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign  Continue Reading


Infographic – Why Should Your E-Commerce Site Be Optimized?

You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus  Continue Reading


Using Google Analytics & Search Console to Improve Local SEO

For local businesses, SEO requires a different strategy than e-Commerce or national and multinational businesses. All efforts must be more localized, optimizing ranking factors like Google My Business, citations and name, address, phone (NAP) listings, customer reviews, and more. Below are a few simple factors to monitor and analyze to help boost your local SEO  Continue Reading


Move Away From Last Click

Google is notorious for constantly changing and removing aspects of their AdWords platform. Google is back at it again, this time removing a highly used attribution model. In the next few months Google will be removing the default “last click” attribution model as an option for conversion attribution. Chances are if you are not familiar  Continue Reading


What’s New in AdWords in 2018?

Google AdWords is always changing, and it can be hard to stay ahead of the curve. Taking advantage of new features will help you get the most out of your campaigns, maximize value real estate on the search results page, and provide more value to customers. Google recently announced several changes, so there’s no better  Continue Reading


Facebook Changes and Predictions Moving Forward

For a while now, brands have been noticing declining reach on their Facebook pages. Last week Facebook released that it will be making big changes to the platform in 2018. Mark Zuckerberg, founder and CEO of Facebook put out a statement regarding these changes. Here’s a highlight regarding newsfeed changes: “The first changes you’ll see  Continue Reading


Optimize Your Sales This Holiday With These Marketing Ideas

Christmas holidays are fast-approaching! Take some time to map out your holiday marketing and you’ll be able to optimize your sales this holiday and make it the best season yet! To help with the planning, here are some ideas: Holiday Specials Attract customers and incentivize with specials like BOGO, percentage discount, holiday sale coupon codes,  Continue Reading


Infographic: How to Determine the Right Type of Influencer for your Marketing Campaign

There’s something about a personal recommendation that really makes consumers feel confident when making a purchase. Whether it’s a well-written review on Amazon or the fact that a film won Best Picture, we take comfort in knowing that a product or service is highly recommended. This is especially true when we know and/or trust the  Continue Reading


Why Entrusting Your Website to a Digital Agency Will Grow Your Business

It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an existing site, or why they can’t just do it themselves.  Continue Reading