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Recent articles by seoplus+
Move Away From Last Click
Google is notorious for constantly changing and removing aspects of their AdWords platform. Google is back at it again, this time removing a highly used attribution model. In the next few months Google will be removing the default “last click” attribution model as an option for conversion attribution. Chances are if you are not familiar Continue Reading
What’s New in AdWords in 2018?
Google AdWords is always changing, and it can be hard to stay ahead of the curve. Taking advantage of new features will help you get the most out of your campaigns, maximize value real estate on the search results page, and provide more value to customers. Google recently announced several changes, so there’s no better Continue Reading
Facebook Changes and Predictions Moving Forward
For a while now, brands have been noticing declining reach on their Facebook pages. Last week Facebook released that it will be making big changes to the platform in 2018. Mark Zuckerberg, founder and CEO of Facebook put out a statement regarding these changes. Here’s a highlight regarding newsfeed changes: “The first changes you’ll see Continue Reading
Our Most Popular Blog Posts of 2017
As we move into the new year, we took some time to reflect on 2017. It was a big year for seoplus+ from making the 2017 STARTUP 50 to being recognized as one of Ottawa’s fastest growing companies, expanding our team, and so much more. We’re looking forward to everything 2018 has Continue Reading
Infographic – Why Should Your E-Commerce Site Be Optimized?
You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus Continue Reading
Optimize Your Sales This Holiday With These Marketing Ideas
Christmas holidays are fast-approaching! Take some time to map out your holiday marketing and you’ll be able to optimize your sales this holiday and make it the best season yet! To help with the planning, here are some ideas: Holiday Specials Attract customers and incentivize with specials like BOGO, percentage discount, holiday sale coupon codes, Continue Reading
Infographic: How to Determine the Right Type of Influencer for your Marketing Campaign
There’s something about a personal recommendation that really makes consumers feel confident when making a purchase. Whether it’s a well-written review on Amazon or the fact that a film won Best Picture, we take comfort in knowing that a product or service is highly recommended. This is especially true when we know and/or trust the Continue Reading
Why Entrusting Your Website to a Digital Agency Will Grow Your Business
It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an existing site, or why they can’t just do it themselves. Continue Reading
Infographic: How to Increase Visibility & Improve Your SEO
The process of link building requires finesse, wit, and talent. Adding links to a blog post all willy-nilly in the hopes that someone, somewhere, will click over to your site is so 2008. Search engine optimization is a bit more sophisticated than that now. Link building is a crucial way to increase your visibility and Continue Reading
5 Reasons Your Company Should Have A Link Building Strategy
In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your brand among search engine bots. Below are a just few key Continue Reading