Back in February of 2013, Google announced the roll-out of enhanced campaigns. This release was aimed at providing additional features for advertisers to target specific devices, specifically tablets, smartphones, mini-tablets, hybrid devices and TV’s. It allows for bid management specific to time of day, device used, locations, and much more — all from a single campaign.
Additionally, advertisers have the power to enable additional optimization features depending on the user context. This includes things such as sitelinks, apps, extensions, ad text without having to create additional campaigns.
Powerful Conversion Tracking
Also included in the enhanced campaigns release was the ability to set additional conversion tracking options such as mobile call tracking and app downloads. These can now be attributed as conversions in your AdWords reports. This provides greater power when bidding on a CPA (cost-per-acquisition) basis and when using conversion optimizer.
Deadline is July 22
Google has been kind enough to allow advertisers to continue using their ‘Legacy’ campaigns until the set deadline of July 22, 2013. Any campaigns not upgraded by that date will automatically be upgraded by Google. If you’re not sure about what this means for your business, feel free to check out the following resources:
Have you upgraded to enhanced campaigns yet? If so, have you found any added benefits?