When it comes to searching for content on the internet, there are giants who are known to dominate the business. For instance, Google is known to be the most popular search engine with other players in the market content with competing for the ridiculous market percentage left by dominating Google.

Despite all these innuendos to the failure or humiliation of any other player who might ender the field, Facebook has braved the odds and gone on to polish up its Facebook Graph search.

Social Media is Vital to Businesses Success

With many online businesses and organizations counting on social media to garner support and pass across information, social sites form the mantle of modern day customer management. Proper social management collects information that can be used to operate a full time search engine that is more factional.

Designers at Facebook have seized the opportunity and set up a search engine that uses the immense volumes of data collected to help people locate each other. Currently, Facebook Graph is a handy tool in searching for picture or groups of people. Common searches reported by the system designers suggest that people mostly use the system to look for groups of people who fit a certain category or identify pictures with specific tags.

Facebook Graph is a Powerful Tool

Facebook Graph’s power to identify where people are and possibly, what they are doing makes it a strong management tool. It can be used to create a social media management platform that searches for skilled workers once you have a sample of a single employee you need. The search engine uses the logic that people with the same character traits and possibly similar skills will hang out together hence it can easily peace up relationships.

In addition to helping us find long lost friends and know what they are up to, Facebook Graph is a handy tool in identifying social and recreational spots. You can search for a hotel or park by using this ‘search engine’ and end up with hits that even your friends like- how convenient!

Though it is evident that Facebook Graph is an important tool in social media management, it is still not something that can replace Google and other prime search engine. It is not good at unearthing detailed information and articles related to specific topics but is good at doing what these search engines can’t, avail personal and accurate information that chances dynamically according to the subjects varying achievements and lifestyle.

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Brock Murray

Director of Web Marketing at seoplus+
Brock Murray is a web marketing specialist for seoplus+. He has more than a decade of experience with web design, web programming and online marketing. He has had great success in helping hundreds of businesses establish an online presence with the goal of increasing both brand recognition and targeted website traffic.