My newest project – I’m going to be setting up a new partnership with a roofing parts supplier and I will setup a brand new Shopify store. I’m going to document all SEO tasks performed on a BRAND NEW domain and Shopify store.

This will be particularly helpful for all those who have a beautiful store, but no traffic. This can be really frustrating, especially if you just spent thousands on a new website.

How to Rank a BRAND New Shopify Store…

I’ve setup an e-mail list to keep you posted with significant ranking increases – subscribe now!

Getting Started

First step is setting up your Shopify store. If you don’t already have one you can get a 14-day free trial here. After some very quick keyword research I am going to go with an EMD (exact match domain) for my store. Since I am targeting Canada only it opened up my options for a domain (ability to register a .ca) which is not ideal for every business. If you are looking at selling across North America and/or globally, I recommend going with a .com, .net or .org (or even one of the fancy new domain extensions .store etc.)

The domain I have selected is

Here are the tasks I have completed to date:

– Register domain (
– Add domain to Shopify under Online Store > Domains
– Point CNAME and A records to Shopify (need help with this? click here.)
– Setup Analytics Account (set industry category to Shopping.)
– Find a Shopify theme via the