This is the .htaccess code to optimize my site from the live SEO case study.

NOTE: if you are using WordPress or any other CMS that relies on an htaccess DON’T USE THIS CODE! You will break your CMS. I recommend only every making changes to your .htaccess if you truly know what you are doing. Use the code below at your own risk.

<IfModule mod_headers.c>
    <FilesMatch "\.(bmp|css|flv|gif|ico|jpg|jpeg|js|pdf|png|svg|swf|tif|tiff)$">
        Header set Last-Modified "Fri, June 26 2015 00:05:00 GMT"
    </FilesMatch>
</IfModule>
# 
# associate .js with "text/javascript" type (if not present in mime.conf)
# 
AddType text/javascript .js

# 
# configure mod_expires
# 
# URL: http://httpd.apache.org/docs/2.2/mod/mod_expires.html
# 
<IfModule mod_expires.c>
    ExpiresActive On
    ExpiresDefault "access plus 1 seconds"
    ExpiresByType image/x-icon "access plus 2692000 seconds"
    ExpiresByType image/jpeg "access plus 2692000 seconds"
    ExpiresByType image/png "access plus 2692000 seconds"
    ExpiresByType image/gif "access plus 2692000 seconds"
    ExpiresByType application/x-shockwave-flash "access plus 2692000 seconds"
    ExpiresByType text/css "access plus 2692000 seconds"
    ExpiresByType text/javascript "access plus 2692000 seconds"
    ExpiresByType application/x-javascript "access plus 2692000 seconds"
    ExpiresByType text/html "access plus 600 seconds"
    ExpiresByType application/xhtml+xml "access plus 600 seconds"
</IfModule>

# 
# configure mod_headers
# 
# URL: http://httpd.apache.org/docs/2.2/mod/mod_headers.html
# 
<IfModule mod_headers.c>
    <FilesMatch "\\.(ico|jpe?g|png|gif|swf|css|js)$">
        Header set Cache-Control "max-age=2692000, public"
    </FilesMatch>
    <FilesMatch "\\.(x?html?|php)$">
        Header set Cache-Control "max-age=600, private, must-revalidate"
    </FilesMatch>
    Header unset ETag
    Header unset Last-Modified
</IfModule>

<IfModule mod_mime.c>
    AddType text/css .css
    AddType text/x-component .htc
    AddType application/x-javascript .js
    AddType application/javascript .js2
    AddType text/javascript .js3
    AddType text/x-js .js4
    AddType text/html .html .htm
    AddType text/richtext .rtf .rtx
    AddType image/svg+xml .svg .svgz
    AddType text/plain .txt
    AddType text/xsd .xsd
    AddType text/xsl .xsl
    AddType text/xml .xml
    AddType video/asf .asf .asx .wax .wmv .wmx
    AddType video/avi .avi
    AddType image/bmp .bmp
    AddType application/java .class
    AddType video/divx .divx
    AddType application/msword .doc .docx
    AddType application/vnd.ms-fontobject .eot
    AddType application/x-msdownload .exe
    AddType image/gif .gif
    AddType application/x-gzip .gz .gzip
    AddType image/x-icon .ico
    AddType image/jpeg .jpg .jpeg .jpe
    AddType application/json .json
    AddType application/vnd.ms-access .mdb
    AddType audio/midi .mid .midi
    AddType video/quicktime .mov .qt
    AddType audio/mpeg .mp3 .m4a
    AddType video/mp4 .mp4 .m4v
    AddType video/mpeg .mpeg .mpg .mpe
    AddType application/vnd.ms-project .mpp
    AddType application/x-font-otf .otf
    AddType application/vnd.ms-opentype .otf
    AddType application/vnd.oasis.opendocument.database .odb
    AddType application/vnd.oasis.opendocument.chart .odc
    AddType application/vnd.oasis.opendocument.formula .odf
    AddType application/vnd.oasis.opendocument.graphics .odg
    AddType application/vnd.oasis.opendocument.presentation .odp
    AddType application/vnd.oasis.opendocument.spreadsheet .ods
    AddType application/vnd.oasis.opendocument.text .odt
    AddType audio/ogg .ogg
    AddType application/pdf .pdf
    AddType image/png .png
    AddType application/vnd.ms-powerpoint .pot .pps .ppt .pptx
    AddType audio/x-realaudio .ra .ram
    AddType application/x-shockwave-flash .swf
    AddType application/x-tar .tar
    AddType image/tiff .tif .tiff
    AddType application/x-font-ttf .ttf .ttc
    AddType application/vnd.ms-opentype .ttf .ttc
    AddType audio/wav .wav
    AddType audio/wma .wma
    AddType application/vnd.ms-write .wri
    AddType application/font-woff .woff
    AddType application/vnd.ms-excel .xla .xls .xlsx .xlt .xlw
    AddType application/zip .zip
</IfModule>
<IfModule mod_expires.c>
    ExpiresActive On
    ExpiresByType text/css A31536000
    ExpiresByType text/x-component A31536000
    ExpiresByType application/x-javascript A31536000
    ExpiresByType application/javascript A31536000
    ExpiresByType text/javascript A31536000
    ExpiresByType text/x-js A31536000
    ExpiresByType text/html A3600
    ExpiresByType text/richtext A3600
    ExpiresByType image/svg+xml A3600
    ExpiresByType text/plain A3600
    ExpiresByType text/xsd A3600
    ExpiresByType text/xsl A3600
    ExpiresByType text/xml A3600
    ExpiresByType video/asf A31536000
    ExpiresByType video/avi A31536000
    ExpiresByType image/bmp A31536000
    ExpiresByType application/java A31536000
    ExpiresByType video/divx A31536000
    ExpiresByType application/msword A31536000
    ExpiresByType application/vnd.ms-fontobject A31536000
    ExpiresByType application/x-msdownload A31536000
    ExpiresByType image/gif A31536000
    ExpiresByType application/x-gzip A31536000
    ExpiresByType image/x-icon A31536000
    ExpiresByType image/jpeg A31536000
    ExpiresByType application/json A31536000
    ExpiresByType application/vnd.ms-access A31536000
    ExpiresByType audio/midi A31536000
    ExpiresByType video/quicktime A31536000
    ExpiresByType audio/mpeg A31536000
    ExpiresByType video/mp4 A31536000
    ExpiresByType video/mpeg A31536000
    ExpiresByType application/vnd.ms-project A31536000
    ExpiresByType application/x-font-otf A31536000
    ExpiresByType application/vnd.ms-opentype A31536000
    ExpiresByType application/vnd.oasis.opendocument.database A31536000
    ExpiresByType application/vnd.oasis.opendocument.chart A31536000
    ExpiresByType application/vnd.oasis.opendocument.formula A31536000
    ExpiresByType application/vnd.oasis.opendocument.graphics A31536000
    ExpiresByType application/vnd.oasis.opendocument.presentation A31536000
    ExpiresByType application/vnd.oasis.opendocument.spreadsheet A31536000
    ExpiresByType application/vnd.oasis.opendocument.text A31536000
    ExpiresByType audio/ogg A31536000
    ExpiresByType application/pdf A31536000
    ExpiresByType image/png A31536000
    ExpiresByType application/vnd.ms-powerpoint A31536000
    ExpiresByType audio/x-realaudio A31536000
    ExpiresByType image/svg+xml A31536000
    ExpiresByType application/x-shockwave-flash A31536000
    ExpiresByType application/x-tar A31536000
    ExpiresByType image/tiff A31536000
    ExpiresByType application/x-font-ttf A31536000
    ExpiresByType application/vnd.ms-opentype A31536000
    ExpiresByType audio/wav A31536000
    ExpiresByType audio/wma A31536000
    ExpiresByType application/vnd.ms-write A31536000
    ExpiresByType application/font-woff A31536000
    ExpiresByType application/vnd.ms-excel A31536000
    ExpiresByType application/zip A31536000
</IfModule>
<IfModule mod_deflate.c>
    <IfModule mod_headers.c>
        Header append Vary User-Agent env=!dont-vary
    </IfModule>
        AddOutputFilterByType DEFLATE text/css text/x-component application/x-javascript application/javascript text/javascript text/x-js text/html text/richtext image/svg+xml text/plain text/xsd text/xsl text/xml image/x-icon application/json
    <IfModule mod_mime.c>
        # DEFLATE by extension
        AddOutputFilter DEFLATE js css htm html xml
    </IfModule>
</IfModule>
<FilesMatch "\.(css|htc|less|js|js2|js3|js4|CSS|HTC|LESS|JS|JS2|JS3|JS4)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
         Header unset Set-Cookie
    </IfModule>
</FilesMatch>
<FilesMatch "\.(html|htm|rtf|rtx|svg|svgz|txt|xsd|xsl|xml|HTML|HTM|RTF|RTX|SVG|SVGZ|TXT|XSD|XSL|XML)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
    </IfModule>
</FilesMatch>
<FilesMatch "\.(asf|asx|wax|wmv|wmx|avi|bmp|class|divx|doc|docx|eot|exe|gif|gz|gzip|ico|jpg|jpeg|jpe|json|mdb|mid|midi|mov|qt|mp3|m4a|mp4|m4v|mpeg|mpg|mpe|mpp|otf|odb|odc|odf|odg|odp|ods|odt|ogg|pdf|png|pot|pps|ppt|pptx|ra|ram|svg|svgz|swf|tar|tif|tiff|ttf|ttc|wav|wma|wri|woff|xla|xls|xlsx|xlt|xlw|zip|ASF|ASX|WAX|WMV|WMX|AVI|BMP|CLASS|DIVX|DOC|DOCX|EOT|EXE|GIF|GZ|GZIP|ICO|JPG|JPEG|JPE|JSON|MDB|MID|MIDI|MOV|QT|MP3|M4A|MP4|M4V|MPEG|MPG|MPE|MPP|OTF|ODB|ODC|ODF|ODG|ODP|ODS|ODT|OGG|PDF|PNG|POT|PPS|PPT|PPTX|RA|RAM|SVG|SVGZ|SWF|TAR|TIF|TIFF|TTF|TTC|WAV|WMA|WRI|WOFF|XLA|XLS|XLSX|XLT|XLW|ZIP)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
         Header unset Set-Cookie
    </IfModule>
</FilesMatch>



RewriteEngine On
RewriteCond %{HTTP_HOST} www.freeseoreport.ca
RewriteRule (.*) https://freeseoreport.ca/$1 [R=301,L]

RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /.*index\.html\ HTTP/
RewriteRule ^(.*)index\.html$ http://freeseoreport.ca/$1 [R=301,L]
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Brock Murray

Co-Founder/COO at seoplus+
Brock Murray the co-founder and COO at seoplus+. He has had great success in helping hundreds of local, national and international businesses to establish, maintain, and increase their online presence with the goal of brand awareness and multi-channel lead generation.