CASE STUDIES > SEO

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Local SEO brings hundreds of new clients to Ideal Fence


Ideal Fence is an established Ottawa-based business specializing in many different types of quality fence installations. The company already had a strong local reputation and wanted to improve its online visibility. Using a combination of Local SEO and Digital PR, Ideal Fence rose to the top of Google.

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Goals

  • Improve online brand visibility
  • Improve on-page website user experience
  • Optimize SEO
  • Increase Lead Generation Efforts

Approach

  • Implemented a localized SEO strategy including on-site optimizations, backlink building, and content development
  • Focused on ranking for high-volume keywords
  • Optimized the website to improve conversion rates
  • Developed an on-going content plan

Results

  • During peak season of spring 2020, website visits increased by 139%
  • Online contact form submissions increased by 189%
  • Started ranking for ultra-competitive keywords in the Ottawa area
  • Improved website engagement

“We could not be happier with the services received from seoplus+. Their input on search engine optimization and digital marketing has driven our brand faster than we expected. Their expertise in managing our PPC advertising dollars consistently guarantees a return on investment we could not achieve otherwise!”

– Francis Côté, Sales Manager,
Ideal Fence

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