Is your content stuck in a rut? Maybe it’s time you tried presenting information in new ways. A multimedia approach brings video and infographics into your content mix, along with your usual text posts and static images. This variety of approaches helps you appeal to new audiences, deliver concepts to customers with different learning styles, and breathe life into a text-heavy site. The more comfortable people become with technology, the more versatile and dynamic the consumption of content will become. From interactive web applications and 3D video to eBooks and podcasts, the options are endless.
Multimedia content is a dynamic way for marketers to communicate their message. For instance, visual elements help your audience process complex data much faster and retain the information longer than a text-based approach does. Video and infographics have a much longer shelf-life than written content, and they can give your site a traffic bump that lasts for several months. These are just two examples of multimedia content and why you should consider using them. When paired with a strategic outreach campaign, multimedia content can generate a lot of buzz and backlinks for your brand.
So, what kind of content should you publish? The most popular multimedia content types are videos and infographics, and they allow for plenty of creativity. Videos, for instance, don’t have to be live-action. You can feature animations or text-based tutorials in videos, too. Infographics are perfect for data and statistics, but you can also create quizzes, flowcharts, maps, and timelines to communicate information visually. Check out this infographic below from CopyPress to process some data about multimedia content, and get inspired to inject some multimedia into your content mix.
Infographic created by CopyPress
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