CASE STUDIES > GOOGLE ADWORDS

seoplus+ - Not your typical digital agency.

Digital marketing agency seoplus+ helps professional smartphone repair chain Mobile Klinik use Google AdWords to garner visibility in an ultra-competitive industry and drive store visits via mobile search.

Mobile Klinik Logo

Mobile Klinik began in late 2015 with a mission to professionalize the smartphone repair industry. Founded by two former telecom rivals and two wireless retail partners who partnered to change the way Canada thinks about mobile phone repair, they reached out to seoplus+ in early 2016 to help grow their online presence.

At the time, Mobile Klinik had just two stores in the Ottawa area, but had big ambitions to build an empire from scratch. Their lofty goals combined with the requirement for a fully bilingual mobile search campaign made this an exciting challenge. Mobile Klinik and seoplus+ worked together to strategize, deploy, and adjust a successful AdWords campaign that complemented and enhanced their other online marketing efforts and delivered measurable results.

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GOALS:

  • ◦ Garner visibility and recognition in an ultra-competitive industry
  • ◦ Boost in-store visits and revenue within a defined cost-revenue ratio
  • ◦ Increase visibility on search for potential customers
  • ◦ Improve efficiency across all search campaigns
  • ◦ Attribute store visits and offline revenue to paid search efforts
  • ◦ Drive online form submissions at a low cost per lead (CPL)
  • ◦ Develop and optimize profitable campaigns and scale as new stores launch

APPROACH:

  • ◦ Used market research and keyword lists to populate paid search campaigns
  • ◦ Deployed mobile-first strategy
  • ◦ Structured campaign to better target, track, and optimize by location
  • ◦ Setup remarketing campaign to re-engage site visitors
  • ◦ Used dynamic keyword insertion to improve click-through rate (CTR)
  • ◦ Utilized Ad extensions to improve Quality score and improve user experience
  • ◦ A data-driven approach to determine positive ROI and scale campaigns
  • ◦ Adjusted bids for the hours of the day with the most conversions/website visits
  • ◦ Created a custom dashboard to view leads and visits by location
  • ◦ Used radius targeting to accurately target by location without any overlap
  • ◦ Created a bilingual campaign to better reach all target markets

RESULTS:

  • ◦ Campaign had a 10.25% conversion rate on priority search campaigns
  • ◦ Grew CTR across campaigns from 0.38% to 3.79%, an 897.37% increase
  • ◦ Achieved 95.79% search impression share and 10.67% CTR on French campaigns
  • ◦ 672 contact form submissions since campaign launch
  • ◦ Mobile Klinik has grown from 2 stores to 11 and counting since campaign launch

 

Google search is a critical segment in our overall marketing strategy to grow our consumer brand and using AdWords was the best decision to drive customers to our stores. We’ve been very happy with the results so far and look forward to continued growth as we expand across the country.

– Liz Hamilton, Marketing Lead, Mobile Klinik

 

Where Are We Now

Mobile Klinik is adding new locations at a rate of 4 stores per quarter in 2017.

Together with seoplus+, they have found the prescription for continued success as they launch new stores and professionalize the smartphone repair industry across Canada.
 

 

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