CASE STUDIES > DIGITAL PR

seoplus+ - Not your typical digital agency.

Digital agency seoplus+ plans and executes a comprehensive digital strategy for Ottawa Skin Clinic that generates relevant mentions online, amplified with highly authoritative backlinks.

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Ottawa Skin Clinic by Originis is a medically supervised skincare and cosmetic clinic operating in the Ottawa area. They offer a wide range of cosmetic procedures using the most up-to-date technologies. They are known for our friendly approach and expertise in providing a safe environment and comfortable experience for all their clients. Ottawa Skin Clinic reached out to seoplus+ in early 2016 to help grow their online presence.

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GOALS:

  • ◦ Increase branded mentions of Ottawa Skin Clinic.
  • ◦ Attract authoritative backlinks through outreach.
  • ◦ Increase referral traffic from relevant publications.

APPROACH:

  • ◦ Build relevant outreach lists to amplify existing content.
  • ◦ Pitch Ottawa Skin Clinic to hundreds of top websites and publications.
  • ◦ Leverage our online network of journalists and PR representatives to identify opportunities.

RESULTS:

  • ◦ Increased visibility on Google through rankings increases.
  • ◦ Gained credibility as a leading expert in their field.
  • ◦ Fresh, high-quality content to share on social media.
  • ◦ Created buzz and helped build their brand.
  • ◦ Secured backlinks from major publications including The Huffington Post, Slice, AskMen and She Finds.

 

Switching to seoplus+ was the best decision I made in respect to SEO, online marketing and PR.
They have an excellent team of people, knowledgeable, always ready to help and suggest options to improve my ranking and marketing strategies.
I highly recommend seoplus+.
– Dr. Alain Michon, MD, CCFP-EM, Medical Director, Ottawa Skin Clinic

 

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