Why Customer Loyalty Means Everything in 2016

January 13, 2016 by Brock Murray

It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top,  Continue Reading

Google Analytics 101

January 6, 2016 by Brock Murray

Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can  Continue Reading

Canva vs. Piktochart: Content Resources As They Emerge in 2016

January 4, 2016 by Amanda DiSilvestro

So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes  Continue Reading

Featured Client: Roofmaster

January 3, 2016 by Brock Murray

Roofmaster specialize in residential re-roofing, heritage roofs, metal roofs, siding, roof repairs and skylight installation. Over the past several years, they have established a solid reputation as the ‘go-to’ roofers in the Ottawa Region; including Kanata, Barrhaven, Nepean, Orleans and South Keys. They continuously strive to provide a high level of value and customer service  Continue Reading

12 Days of Digital Marketing: It’s The Most Instagram-able Time Of The Year

December 24, 2015 by seoplus+

On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year:   Get Emojional – Emoji Hashtags   Instagram announced in Spring  Continue Reading

12 Days of Digital Marketing: Google AdWords Extensions & Call Forwarding

December 23, 2015 by seoplus+

  Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions.  Continue Reading

12 Days Of Digital Marketing: Social IS Mobile

December 22, 2015 by seoplus+

  With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to  Continue Reading

12 Days of Digital Marketing: Broken Link Building

December 21, 2015 by Derek Cosgrove

Ask any SEO expert, and they’ll tell you that link building is at the core of search engine rankings. In fact, in Moz’s 2015 Search Engine Ranking Factors Survey, the two most influential ranking factors are domain-level link features (8.22/10) and page-level link features (8.19/10). Yes, you read that right. The quality and quantity of  Continue Reading

12 Days of Digital Marketing: Pinterest: Small, Yet Mighty

December 20, 2015 by seoplus+

While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to  Continue Reading

12 Days of Digital Marketing: Your Guide to Shopify Apps

December 19, 2015 by Lindsay Kavanagh

Looking to take your Shopify store to the next level? You have the products, the branding, and the website visitors – now you need to convert visitors to customers. Here are some apps you can install in your store today to get your visitors to complete their checkout. Receiptful The probability of selling to an existing  Continue Reading

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