It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top, Continue Reading
Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can Continue Reading
So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes Continue Reading
Roofmaster specialize in residential re-roofing, heritage roofs, metal roofs, siding, roof repairs and skylight installation. Over the past several years, they have established a solid reputation as the ‘go-to’ roofers in the Ottawa Region; including Kanata, Barrhaven, Nepean, Orleans and South Keys. They continuously strive to provide a high level of value and customer service Continue Reading
On the 12th day of Christmas, Instagram gave to me a reason to get excited for 2016! The past year has been incredibly exciting at Instagram as they continue to grow and develop. We’ll break down three gifts that Instagram gave to us this year: Get Emojional – Emoji Hashtags Instagram announced in Spring Continue Reading
Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions. Continue Reading
With mobile internet usage about to eclipse desktop browsing, we are about to enter the age of mobility. Yes, optimizing your website is extremely important, and yes, having a mobile-friendly app will take you far, but not far enough. As consumers are engaging more and more in the mobile sphere, it’s your job to Continue Reading
Ask any SEO expert, and they’ll tell you that link building is at the core of search engine rankings. In fact, in Moz’s 2015 Search Engine Ranking Factors Survey, the two most influential ranking factors are domain-level link features (8.22/10) and page-level link features (8.19/10). Yes, you read that right. The quality and quantity of Continue Reading
While it may not have the usership numbers of Facebook, Twitter, or Instagram, this purchasing powerhouse is not to be underestimated, especially when it comes to holiday marketing. Pinterest users are passionate, well-informed, and active consumers who use the platform as an organizational tool for their shopping needs. 93% of pinners are using Pinterest to Continue Reading
Looking to take your Shopify store to the next level? You have the products, the branding, and the website visitors – now you need to convert visitors to customers. Here are some apps you can install in your store today to get your visitors to complete their checkout. Receiptful The probability of selling to an existing Continue Reading
