Before you come up with your next radio jingle or catchy headline for your billboard, ask yourself: how can I engage with the people who see this or hear this? No one can click the billboard or “like” your radio jingle. But you can use these mediums to drive traffic to your digital properties and Continue Reading
Hey, we all have an Achilles heel when it comes to grammar. Is it receive or recieve? Should have or should of? Your or you’re? Affect or effect? Even grammar gurus can get tripped up from time to time, especially when writing a high volume of content. Word Processors If you’re writing documents in Microsoft Word Continue Reading
Visit BuzzFeed’s main page, and it’s a sure bet that you’ll spot at least one – or thirty – articles or quizzes aimed at a niche audience. With titles like “44 Things You Can Learn from Gilmore Girls Season 4” and “37 Signs You’re from Gatineau,” Buzzfeed writers know how to zero in on a Continue Reading
For those who may not know, Shopify is an e-commerce platform established in Ottawa in 2006. The platform now hosts over 200,000 online stores and $12 billion worth of sales worldwide. There are many reasons behind Shopify’s success and popularity amongst the e-commerce community – today we’re going to give you a few reasons why Continue Reading
When it comes to social media for business, it’s always been all about the big four—Facebook, Twitter, LinkedIn, and yes, Google+ (even if only for a short time). However, social media is actually one of the most fluid aspects for online marketers, meaning it’s always changing and there are always new opportunities. While you should Continue Reading
In 2011, IBM’s supercomputer Watson appeared on Jeopardy! to face off against Ken Jennings (he of the longest unbeaten run in show history) and Brad Rutter (all-time biggest prize winner in show history). The computer system dubbed Watson emerged victorious in the two-part match, winning the $1 million prize with a final score of $77,147 . Continue Reading
Here’s a great tip for driving free traffic to your website. Post a job request on one of the popular job hiring sites (Upwork, Freelancer etc). Within the job description ask that the freelancer visit your website (don’t forget to include a link) and give their honest critique and/or review of the site. Make sure Continue Reading
Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool, Continue Reading
If you ask the owners of small and medium-sized businesses about their biggest marketing goals for 2016, having a bigger social media impact ranks very high on the list. When you’re a busy small business owner, you know that creating original content and beautiful images is one hurdle; getting it seen by a receptive audience Continue Reading
If you’re like me, your inbox is a constant flood of new messages between the hours of all day long. If you manage both a work and a personal account, this holds doubly true. Trying to type out a long professional reply to an important business email during your commute home is easier said than done. Continue Reading
