Social Media for Business Marketing

June 30, 2013 by Brock Murray

Social media allows us to connect and build relationships with both current and potential customers. Unlike traditional media, social media is a two-way street. It allows for everyone to contribute to the conversation. Social media also levels the playing field. The cost for small businesses to participate is much lower than other traditional marketing initiatives  Continue Reading

What are the Different Types of Content – And Which Can Boost Your SEO Efforts?

June 23, 2013 by Brock Murray

When we talk about content in the context of your search engine optimization strategy, we’re actually talking about multiple types of content. Today we’d like to look at four types and how they can help (and harm) your SEO efforts. The first type is good old fashioned plagiarism. This is when you appropriate someone else’s content as yours.  Continue Reading

How Google’s Author Tag Adds an Element of Authority to Your Blog and Brand

June 21, 2013 by Brock Murray

The predominant mantra around search engine optimization success is that “content is king.” After all, powerful and compelling content is the cornerstone of your blog and, in turn, your SEO efforts. Yet as anyone who’s received a spam email can attest “content” alone isn’t enough, and that’s because “content” is relative. A more accurate manta is “quality content  Continue Reading

seoplus+ is now a Google Partner

June 20, 2013 by Brock Murray

We are very proud to announce that seoplus+ is officially a Google Partner. According to Google “Being a Google Partner means that we trust you, and clients should too — your business is healthy, your customers are happy, and you exhibit Google best practices.” Since we launched our company we have been dedicated to offering  Continue Reading

Bing Ads Accredited Professional

June 13, 2013 by Brock Murray

We would like to congratulate Brock Murray on becoming a Bing Ads Accredited Professional! He passed the accreditation exam with a respectable 88%. To attain accreditation as an Accredited Professional, you must complete the exam with at least 80% and you must manage at least one Bing account. Additionally, seoplus+ is now a Bing Ads  Continue Reading

SEOmoz is now Moz

May 29, 2013 by Brock Murray

Industry giant SEOmoz has just re-branded as Moz. They launched in 2004 as a blog and quickly became a trusted authority in the SEO industry. They moved on to offer consulting services which were eventually discontinued in 2009 when they chose to focus solely on software. For the past three years they have offered their  Continue Reading

Google Adwords Qualified – Display Advertising

May 15, 2013 by Brock Murray

We would like to announce that our SEO & Social Media Marketing Specialist, Brock Murray has successfully completed the necessary steps to become Google Adwords Qualified – Display Advertising. Today he was presented with his Google Adwords Display Advertising Certificate. To become Google AdWords certified, you must pass a series of rigorous exams, including the Google Advertising Fundamentals  Continue Reading

Google Celebrates 37 Years of Atari’s Breakout Game

May 14, 2013 by Brock Murray

Google is celebrating 37 years of Atari Breakout by allowing you to play the game via Google Images. Click here to play!

SEMPO Canada Roadshow Meetup – May 29th

May 13, 2013 by Brock Murray

Come out and see Brock Murray present at the next SEMPO Canada Roadshow Meetup on 5 Ways Your Blog Will Complement Your SEO Efforts. While it may sound like a daunting task, one of the best strategies to aid your SEO campaign is blogging. Why?  Because regularly publishing company blog posts produces fresh shareable content, which increases  Continue Reading

Tracking the ROI of Social Media

May 8, 2013 by Brock Murray

When dealing with social media marketing, a business needs to carefully balance embracing the more humanistic aspects of the medium while still keeping an eye on the bottom line. Social media marketing costs money. Even if social media marketing is budgeted as part of the PR department, at some point it still must demonstrate some  Continue Reading

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