Cookieless Advertising: The Future

May 4, 2020 by Ankita Das

What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers  Continue Reading

seoplus+ Digest – Digital Marketing Updates April 2020

April 30, 2020 by Sonya Gankina

Month two of social distancing has come to a close and hopefully, we are all more settled into our home routines. Overall, people are spending more time on social media, and getting creative with their free time, trying TikTok challenges and baking bread. We are also becoming more responsive to paid advertising since we have  Continue Reading

Social Media and E-Commerce Trends of April 2020

April 15, 2020 by Sonya Gankina

As we are heading into month two of working from home, we wanted to share recent digital marketing news in the industry, how coronavirus continues to affect web traffic and search demand, and what Google has been up to. We also cover fascinating demand patterns in e-commerce and highlight which industries have seen the most  Continue Reading

Generate Direct Leads With Google’s Lead Form Extension

April 6, 2020 by Ankita Das

What is Google Lead Form Extension? Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form that is pre-populated with the contact information from their Google account. One of Google’s extensions is Lead Form Extension which is testing a new way  Continue Reading

How to Survive COVID-19 Pandemic as a Service Business

April 6, 2020 by Sonya Gankina

The last few weeks have turned the world on its head. You may be working from home. Or social distancing with your family or roommates, working on solutions for your business. You might have had to make really hard decisions lately. You may be feeling uneasy or stressed, or lost. In recent weeks, many governments  Continue Reading

How to Carry Yourself in the Face of Crisis

April 2, 2020 by Brock Murray

As each one of us continues to adapt to the new reality of life, the dominance of COVID-19 has brought a myriad of both challenges and opportunities. As a founder of a successful digital marketing agency that’s been in business for almost a decade, with years of prior professional marketing experience in uber competitive industries  Continue Reading

seoplus+ Digest – The Biggest SEO Updates of March 2020

March 25, 2020 by Sonya Gankina

This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO  Continue Reading

Your Guide to Apple Store Search Ads

March 16, 2020 by Ankita Das

Apple Search Ads are also known as ASA or app store advertising, and they are “sponsored ads,” or the small advertisements that you see in the App Store.  When you search for any particular app, these ads pop up to drive awareness and improve visibility of an app in the App Store. This is also  Continue Reading

TikTok: The Next Biggest Social Media Platform for Advertising

March 4, 2020 by Ankita Das

TikTok: It could be the next biggest social media platform for advertising.  TikTok will rule 2020, as this social media platform is #1 in the top 15 free apps on the App Store with massive adoption worldwide. TikTok will show you what you want to see. When you upload your own video, this platform will make  Continue Reading

seoplus+ Digest — February 2020 SEO Updates

February 27, 2020 by Sonya Gankina

In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any  Continue Reading

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