Why Goal Tracking Matters

June 1, 2019 by Alexa Rees

Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour of users on your site. This function, called goal tracking, is  Continue Reading

Everything You Need to Know About Meta Descriptions

May 11, 2019 by Amanda Murray

What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In this quick guide, we’ll walk you through everything there is to know  Continue Reading

9 Ways an SMB Can Get Good Backlinks in 2019

May 1, 2019 by Derek Cosgrove

The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large.  A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites. Without backlinks, your  Continue Reading

Gearing Up Your Online Presence as a Seasonal Business

April 13, 2019 by Lindsay Kavanagh

Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign  Continue Reading

Why You Should be Guest Blogging

March 21, 2019 by Alex Belanger

Let’s start off with the basics: What is a guest blog and why should you care? Simply put, it’s an article that an individual writes on a website they have no affiliation with. As a result, they don’t receive payment for the content like a freelance writer normally would. The reason people choose to participate  Continue Reading

DIY Websites for Small Businesses: Are They Worth it?

February 19, 2019 by Amanda Murray

When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck,  a new tie, a decent desk  Continue Reading

Infographic – Why Should Your E-Commerce Site Be Optimized?

January 15, 2019 by seoplus+

You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus  Continue Reading

Using Google Analytics & Search Console to Improve Local SEO

January 4, 2019 by Lindsay Kavanagh

For local businesses, SEO requires a different strategy than e-Commerce or national and multinational businesses. All efforts must be more localized, optimizing ranking factors like Google My Business, citations and name, address, phone (NAP) listings, customer reviews, and more. Below are a few simple factors to monitor and analyze to help boost your local SEO  Continue Reading

Feedback Frenzy: 4 Key Ways to Encourage More Online Reviews

December 31, 2018 by Corey Reed

In today’s digitally tethered society, businesses depend on accumulating client reviews online as a means of demonstrating that they can be trusted, inevitably driving traffic and sales. However, encouraging clients to write reviews in the first place can be a frustrating process. That being said, there are several ways you can encourage a higher review  Continue Reading

10 Tailor-Made Christmas Gifts for any Diehard SEO

December 4, 2018 by Connor Neshcov

Christmas is coming, and what better time to think about rewarding a hard-working SEO in your life than right now. You know who we’re talking about — the one who stares at Google Search Console for hours at a time while rocking back in forth in their chair, the one who rolls into the office  Continue Reading


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