How I Ranked #2 on Google in Less Than 24 Hours

December 20, 2016 by Lindsay Kavanagh

Reflecting on the ups and downs of SEO in 2016, I find myself in awe of all the shake-ups, testing, and changes Google made to the algorithm.  With the ups and downs of Penguin, Panda, Possum and mobile-first indexing on top of quality updates, SEOs found themselves spinning in circles to try and keep up.  Continue Reading

How to Optimize Your Homepage Content for SEO

December 19, 2016 by Angela Stairs

In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product pages are also important for your rankings and conversions on specific keywords, your homepage carries the most authority and the content on your homepage plays a huge part in its success. Below are some tips  Continue Reading

Infographic: Why Style Guides Are Important to Your Brand

December 15, 2016 by seoplus+

Have you defined your small business’s brand? Of course, you know what you sell and who your customers are, but how far beyond that have you gone? A cohesive brand is important both in and out of the office; successful advertising and marketing depend on your brand identity. A great place to start is a  Continue Reading

5 PPC Predictions for 2017

December 13, 2016 by Krista Brunette

With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality  Continue Reading

5 Holiday Tune-Ups for Your E-Commerce Site

November 22, 2016 by Lisa Kupfer

The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now,  Continue Reading

3 Things Facebook Insights Can Teach You

November 14, 2016 by Alexa Rees

If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page demographics will allow you to post valuable content for your  Continue Reading

Infographic: Exploring the Different Types of Multimedia Content

November 10, 2016 by seoplus+

Is your content stuck in a rut? Maybe it’s time you tried presenting information in new ways. A multimedia approach brings video and infographics into your content mix, along with your usual text posts and static images. This variety of approaches helps you appeal to new audiences, deliver concepts to customers with different learning styles, and  Continue Reading

Make Your E-Commerce Product Page Convert

November 7, 2016 by Lisa Kupfer

Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over  Continue Reading

Shopping On Instagram. Sort Of.

November 3, 2016 by Lisa Kupfer

“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users  Continue Reading

Mobile Web Browsing Overtakes Desktop Usage for the First Time Ever

November 2, 2016 by Brock Murray

Global stats provider StatCounter has released a study which announced that mobile and tablet internet usage has exceeded desktop for the first time worldwide. Mobile use has been trending upward since the advent of the smartphone and the widespread use of tablet devices, but it took until October 2016 for global mobile and tablet internet  Continue Reading


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