The Death of Keywords and The Rise of Topics in SEO

June 15, 2021 by Michel Fortin

  Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of SEO For ages, search  Continue Reading

6 SEO Factors to Consider in Web Design

June 7, 2021 by Ana Cabrera

Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical aspects that can’t be seen  Continue Reading

10 Tips for Email Marketing Success

May 5, 2021 by Jessica Coghlan

According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a powerful tool used to build  Continue Reading

5 E-Commerce Link Building Tactics & How They Work

April 28, 2021 by Brock Murray

Do you have an e-commerce store on a platform such as Shopify or Adobe Commerce (Magento)? Need a boost to stay ahead of your competitors? The links pointing to your site are one impactful way that Google gauges the quality, relevance, and authority of your site. So how do you get more of them for  Continue Reading

5 Signs Your Analytics Tracking is Broken (And How to Fix it)

April 19, 2021 by Amanda Stephens

Google Analytics is a fantastic free tool for website owners to use. It helps provide data about how visitors find your site, how they interact with it, and whether they complete desired actions like signing up for a newsletter or filling out a form to request a consultation. With a large enough sample size, you  Continue Reading

6 Key Foundational Pillars of SEO

April 12, 2021 by Jake Rupert

seoplus+ has been helping companies transform their search engine optimization (SEO) strategy for over a decade. Having spoken to hundreds of business owners & marketers during this time, one common theme is raised time and time again, when discussing specific KPIs & business objectives: “I want to rank on Page 1 of Google.” While this  Continue Reading

10 Reasons Your E-Commerce Website is Not Converting

March 8, 2021 by Derek Cosgrove

seoplus+ has been a Shopify partner for nearly five years. Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store owners usually underestimate how difficult  Continue Reading

seoplus+ listed on Clutch’s Top 500 B2B Leaders in Canada

February 17, 2021 by Courtney Lundy

seoplus+ is excited to announce that it ranked 6th on Clutch’s list of top B2B leaders in Canada for 2021. This year, Clutch highlighted the top 500 B2B providers in Canada, featuring leaders in areas such as app development, public relations, print design, and more. seoplus+ was recognized as a leader in Advertising and Marketing.  Continue Reading

5 Features of Google My Business You Should Be Using

January 6, 2021 by Austin Perron

Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do list? With an already busy  Continue Reading

seoplus+ Digest: Digital Marketing News November 2020

November 19, 2020 by Sonya Gankina

Another month of 2020 has passed and yet it still feels like day 160 of March. After all the weirdness that 2020 has been, we’ve seen some great digital marketing updates. Google, Facebook, and Instagram stepped up and provided much-needed support to small businesses. We’ve also seen some predicted 2020 trends surface, such as big  Continue Reading

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