How to Maintain Brand Consistency in a Shifting Online World

April 7, 2014 by Amanda Murray

By definition, trends come and go. They quickly rise on the scene and become omni-present instantly, then disappear just as fast. In social media and online marketing, it’s important to know what is a trend, and what is here to stay. Someone who dismissed Twitter in 2009 as a fleeting diversion missed out on years  Continue Reading

What is Inbound Marketing?

April 3, 2014 by seoplus+

The way we live our lives have drastically changed over the last decade or so, for example many people choose to read news online rather than purchasing the daily newspaper. Just as the newspaper is seemingly becoming less popular so have traditional marketing techniques. The way of traditional marketing is over, and inbound marketing is  Continue Reading

Social Selling: Brand First, Sales Second

March 13, 2014 by seoplus+

Many businesses utilize social media as promotional tool however, as you may have noticed, some of businesses are able to use it to their advantage, while others aren’t. One of the biggest mistake businesses can make with social media is overly pushing sales and forgetting to stay true to their brand. Businesses need to remember  Continue Reading

Don’t Waste Your Budget on the Yellow Pages – Invest in Digital Marketing Instead

December 16, 2013 by Brock Murray

Long gone are the days when a business named themselves AAA in order to be the first company listed in their Yellow Pages category. Now businesses are rallying to get the coveted top rated spots on Google search engines in order to be the first company people call when they need a service. So what does this  Continue Reading

6 Creative Ways Content Marketing Can Increase Your Sales

December 10, 2013 by Brock Murray

So many small businesses make the mistake of building a website under the misconception that “if they build it they will come”. Unfortunately, the world on the web is just as competitive as the world of business. If you are not actively seeking customers you will not generate leads or attract business. Content marketing is the  Continue Reading

Why Social Media is Important for Local Businesses

November 18, 2013 by Brock Murray

With the emergence of technology as the end-all-be-all for better business recognition and development, it seems silly for businesses to thrive reputably without the implication of social media marketing. As many people in the dawn of the technological age are still resistant towards social media integration for their own business, here’s a few reasons why  Continue Reading

Google+ Rolls Out Vanity URLs to All Linked Pages

October 29, 2013 by Brock Murray

Google has finally rolled out vanity URL’s on all Google+ linked pages. This has been long overdue with users being forced to access pages consisting of up to 16 characters. See below for a tutorial on how to activate your Vanity URL! Step 1 Access your Google+ Page. If you are eligible for a vanity  Continue Reading

Building an Effective Digital Marketing Strategy

October 10, 2013 by Brock Murray

With the rise of Google and the fall of the Yellow Pages, small and medium size businesses are quickly learning that to attract new clientele they must allocate marketing budget towards online marketing, such as Search Engine Optimization. Gone are the days of posting an ad in a phone book and waiting for the phone  Continue Reading

13 Reasons Why SEO is Getting a Bad Name

August 26, 2013 by Brock Murray

Do you need SEO? Quality SEO Services? Outsourced SEO Services? While I have been getting these e-mails in mass over the past year or two, these past couple of months in particular have been insane. The amount of SEO spam-type e-mails I have been receiving is starting to drive me crazy. I cannot imagine what  Continue Reading

seoplus+ Gets a 3D Logo

August 26, 2013 by Brock Murray

Thanks to our friends at 3D Printler we now have our very own 3D logo! This amazing Ottawa-based company offers 3D design, build, print and consulting. In case you’ve never heard of 3D printing, according to Wikipedia: “3D printing is a process of making a three-dimensional solid object of virtually any shape from a digital  Continue Reading

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