Still Not Sold On SEO? Perhaps These Staggering Numbers Will Change Your Mind.

April 12, 2013 by Brock Murray

Are you not sold on SEO? When thinking about your online marketing strategy, you have many tools at your disposal. A recent study has shown that one tool in particular – search engine optimization – can yield disproportionately positive results. Research from eConsultancy found that 94 percent of Web users, when given the choice, select organic search results over  Continue Reading

New York Times Looks at the State of Search Engine Marketing – A Must-Read

April 5, 2013 by Brock Murray

If you’re looking for a helpful article to help frame your online marketing and search engine optimization strategy, look no further than this piece in the April 3rd edition of the New York Times. The article looks at Google’s continued dominance in the search field as well as the types of challenges the Mountain View giant is facing –  Continue Reading

Facebook Graph and the Future of Search

March 12, 2013 by Brock Murray

When it comes to searching for content on the internet, there are giants who are known to dominate the business. For instance, Google is known to be the most popular search engine with other players in the market content with competing for the ridiculous market percentage left by dominating Google. Despite all these innuendos to  Continue Reading

What’s the Most Effective Metric in Measuring Your SEO Campaign’s Success?

February 20, 2013 by Brock Murray

When it comes to understanding the impact of your search engine optimization efforts, measurement is key. After all, you need some sort of quantifiable assessment to objectively gauge the potential return on your investment. So what is a good metric for success? It can vary by the company, but one metric is irrefutably powerful: the  Continue Reading

With an Eye on the Mobile Market, Google Changes its AdWords Campaign

February 13, 2013 by Brock Murray

Big news coming out of Mountain View, California, where Google recently announced it would alter its popular AdWords program. These changes could have a profound impact on your PPC management, and online advertisers aren’t too happy about it. Basically, Google is transitioning towards what it calls “Enhanced Campaigns,” whereby the advertiser provides specifics around the  Continue Reading

What are Social Media Sneezers?

February 8, 2013 by Brock Murray

Back before social media conquered the world, there was the esteemed “taste-maker.” The taste-maker could make or break a company, movie, or an idea with a mere sentence or public proclamation. They could be the Arts Editor at the New York Times or the Publisher of Consumer Reports. Regardless of the industry, there were a  Continue Reading

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