First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take Continue Reading
News media is a powerful tool and journalists can be intimidating — there’s no denying that. But they can also be the reason why your company becomes the model franchise of your industry and the business your competitors strive to be. Having a structured business plan, hiring the right personnel, and investing in advertising and Continue Reading
What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers Continue Reading
What is Google Lead Form Extension? Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form that is pre-populated with the contact information from their Google account. One of Google’s extensions is Lead Form Extension which is testing a new way Continue Reading
The last few weeks have turned the world on its head. You may be working from home. Or social distancing with your family or roommates, working on solutions for your business. You might have had to make really hard decisions lately. You may be feeling uneasy or stressed, or lost. In recent weeks, many governments Continue Reading
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