9 Ways an SMB Can Get Good Backlinks in 2017

November 1, 2016 by Derek Cosgrove

The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large.  A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites. Without backlinks, your  Continue Reading

Blogging Should Be Part Of Your Marketing Strategy

October 28, 2016 by Lisa Kupfer

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated  Continue Reading

Half The Internet Took A Sick Day Today

October 21, 2016 by Lisa Kupfer

Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred  Continue Reading

Infographic: How to Write Effective Headlines and Titles

October 21, 2016 by seoplus+

Attracting readers to your website starts with creating effective headlines. Even a compelling article won’t get many clicks unless you can write a headline that gets attention on social media platforms. Considering how much competition you get from other bloggers — millions of blogs get updated every day — you can’t ignore this important step. Following a  Continue Reading

AdWords Launches Click-To-Message Ad Extension

October 19, 2016 by Krista Brunette

Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having  Continue Reading

Does Your Site Pass the AMP Test?

October 13, 2016 by Amanda Murray

This year, we’re written and talked a lot about AMP. The Accelerated Mobile Pages (AMP) Project is an open source initiative with the aim of making mobile page loading virtually instant. We all know the pain of clicking an interesting headline on Facebook, only to give up when the page takes forever to load (even  Continue Reading

Components of a Successful Holiday Marketing Campaign

October 12, 2016 by Angela Stairs

With Canadian Thanksgiving behind us, you may be thinking, “Great, now we can focus on Halloween promotions!” …Right? Unfortunately, no. By this time, you should already have all of your Halloween promotions ready for rollout (and likely already running). Now is the time to get serious about Christmas. RJ Metrics reports that the days between  Continue Reading

Facebook New Fundraising Tools 101 for Nonprofits

October 7, 2016 by Kenneth Sytian

Facebook has been one of the best avenues to get started with nonprofit management. This social media site has helped raise awareness, activate supporters, and even raise funds for nonprofit organizations. With the rise of online fundraising, it’s not news to us that there are other third party businesses trying to cheat nonprofits of their  Continue Reading

Google Data Studio Now Available in Canada

September 28, 2016 by Brock Murray

The wait is over. Google announced today that Google Data Studio (beta) is now available in Canada. This is part of Google’s rollout of their integrated data and marketing analytics product, Analytics 360 Suite. Google Data Studio gives you the tools you need to turn your analytics into beautiful, easy-to-read reports through their data visualization technology. Data Studio reports  Continue Reading

Google Penguin 4.0 Is Rolling Out! Now Part of the Core Algorithm

September 23, 2016 by Lindsay Kavanagh

For all SEOs, this moment has been a long time coming.  Google first launched the Penguin update in 2012 in order to penalize websites that appear to spam the search results.  Google has always prided itself in providing accurate and valuable search results to users and has developed updates like Panda and Penguin to ensure that  Continue Reading

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