This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO Continue Reading
Apple Search Ads are also known as ASA or app store advertising, and they are “sponsored ads,” or the small advertisements that you see in the App Store. When you search for any particular app, these ads pop up to drive awareness and improve visibility of an app in the App Store. This is also Continue Reading
TikTok: It could be the next biggest social media platform for advertising. TikTok will rule 2020, as this social media platform is #1 in the top 15 free apps on the App Store with massive adoption worldwide. TikTok will show you what you want to see. When you upload your own video, this platform will make Continue Reading
In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any Continue Reading
Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social presence, it’s easy to understand how and why you might be missing out – and Continue Reading
Everyone wants something fresh, exciting and new for the sake of new. Oh, and they also want it all the time. However, what if you operate a business that offers a cleaner-cut experience and purposefully doesn’t expand a suite of services, all to keep that established customer base happy while raking in more relevant leads? Continue Reading
It seems like three months have already passed since Christmas and it’s still January. Google made use of this “extra” time and released a whole bunch of new updates, starting with a Core Google Update, of course. In today’s article, we will cover what this update means and what industries it has affected thus far. Continue Reading
We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, Continue Reading
Marketing funnels exist everywhere consumers go these days. From the initial stages when someone learns about a business to the purchasing stage, marketing funnels exist to convert prospects into customers and beyond. These funnels exist in the everyday places that we as consumers go to— whether it’s our Instagram feeds, the local mall, public transportation Continue Reading
In this new age of digital marketing, there is an ample supply of unfamiliar terminology that is continuously being thrown around, from SEO and SEM to backlinks and landing pages. If you want to invest in digital marketing for your business, these terms can be intimidating, to say the least. However, daunting new terminology has always Continue Reading
