Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally end up with more money in your pocket. Let’s go over Continue Reading
“Oh, my god. I need this. I want this. Now!”. We’ve all been there scrolling through our Instagram feed and madly falling in love with stuff we never thought we needed. Good news: Instagram has paid attention and is now rolling out new shopping features! As of next week, a select group of iOS users Continue Reading
Global stats provider StatCounter has released a study which announced that mobile and tablet internet usage has exceeded desktop for the first time worldwide. Mobile use has been trending upward since the advent of the smartphone and the widespread use of tablet devices, but it took until October 2016 for global mobile and tablet internet Continue Reading
The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large. A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites. Without backlinks, your Continue Reading
Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important and since in times of the internet most leads are generated Continue Reading
Unless you took a personal spa day today, you know by now that Twitter, Shopify, Etsy, Reddit, Heroku and Netflix all either went down or weren’t functioning properly anymore after hackers unleashed an aggressive denial of service (DDoS) attack on the major DNS hosting server, Dyn, on Friday morning. The first attack was primarily centred Continue Reading
Attracting readers to your website starts with creating effective headlines. Even a compelling article won’t get many clicks unless you can write a headline that gets attention on social media platforms. Considering how much competition you get from other bloggers — millions of blogs get updated every day — you can’t ignore this important step. Following a Continue Reading
Soon enough, you’ll have another way to reach mobile device users via Google AdWords’ click-to-message ad extension. By utilizing this revolutionary tool, you’re opening yourself up to a new demographic, the phone phobic. This new tool is straightforward, giving the option to mobile device users to send a simple text rather than calling or having Continue Reading
This year, we’re written and talked a lot about AMP. The Accelerated Mobile Pages (AMP) Project is an open source initiative with the aim of making mobile page loading virtually instant. We all know the pain of clicking an interesting headline on Facebook, only to give up when the page takes forever to load (even Continue Reading
With Canadian Thanksgiving behind us, you may be thinking, “Great, now we can focus on Halloween promotions!” …Right? Unfortunately, no. By this time, you should already have all of your Halloween promotions ready for rollout (and likely already running). Now is the time to get serious about Christmas. RJ Metrics reports that the days between Continue Reading
