Many agencies and businesses undertake PR efforts without fully realizing the direct impact these efforts could have on their website’s SEO. A new era of SEO began in 2010 and part of this change was that backlinks became a more influential factor in growing the authority of your website and improving your organic search rankings. Continue Reading
As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like these: 1. 81% of consumers research online before making big purchases. Continue Reading
SEO can be tricky – anything can happen at any time, and you have to be on your toes to ensure you get quality results. Sometimes your efforts sky-rocket rankings, but other times they could start to fail. If you are following all best practices, why are your client’s rankings taking a dip? This post Continue Reading
Content marketing is a big topic for businesses in every industry, but not all companies know how to properly use this type of campaign. There are many distinct challenges you’ll find in the content marketing sphere, from high levels of consumer disengagement to an overall air of skepticism about anything that’s published on the internet. Continue Reading
Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs, Continue Reading
Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you. Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we Continue Reading
Reflecting on the ups and downs of SEO in 2016, I find myself in awe of all the shake-ups, testing, and changes Google made to the algorithm. With the ups and downs of Penguin, Panda, Possum and mobile-first indexing on top of quality updates, SEOs found themselves spinning in circles to try and keep up. Continue Reading
In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product pages are also important for your rankings and conversions on specific keywords, your homepage carries the most authority and the content on your homepage plays a huge part in its success. Below are some tips Continue Reading
Have you defined your small business’s brand? Of course, you know what you sell and who your customers are, but how far beyond that have you gone? A cohesive brand is important both in and out of the office; successful advertising and marketing depend on your brand identity. A great place to start is a Continue Reading
With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality Continue Reading
