The US economy is in recession. By all financial and commercial metrics, it does look like there are tough times coming. That’s not much of a surprise – our economy works in cycles, so periods of economic downturn are expected every now and then. But the current economics crisis is unlike anything most of us Continue Reading
Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right? It’s true, they do — but an idea isn’t worth much if you don’t know how to make it come to life. To do so, you need three things: skills, resources, Continue Reading
SMART goals are a popular way to define and manage objectives. They can be used in any area of life, from budgeting and weight loss to business and marketing. Today, we are going to explore how SMART goals can help you better measure digital marketing success and zero in on areas for improvement. The below Continue Reading
Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you will develop content and make SEO optimizations in the hopes of improving your website’s position in the search engine results page (SERP) to generate more impressions, traffic, and conversions. While Continue Reading
In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like. The pandemic revolutionized the future of work, shifted our lifestyles drastically, and Continue Reading
First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take Continue Reading
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