Keyword research is the process of identifying a list of keywords for which you would like your website to rank. Based on this list, you will develop content and make SEO optimizations in the hopes of improving your website’s position in the search engine results page (SERP) to generate more impressions, traffic, and conversions. While Continue Reading
In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like. The pandemic revolutionized the future of work, shifted our lifestyles drastically, and Continue Reading
First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take Continue Reading
News media is a powerful tool and journalists can be intimidating — there’s no denying that. But they can also be the reason why your company becomes the model franchise of your industry and the business your competitors strive to be. Having a structured business plan, hiring the right personnel, and investing in advertising and Continue Reading
What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are small text files that web servers Continue Reading
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