3 Things Facebook Insights Can Teach You

November 14, 2018 by Alexa Rees

If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page demographics will allow you to post valuable content for your  Continue Reading

Supercharge Your Shopify Store Conversion Rate…For Free

August 11, 2018 by Derek Cosgrove

If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies  Continue Reading

6 Key Tactics to Kick-Start Your Instagram Sales Funnel

July 5, 2018 by Connor Neshcov

Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed. The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas Instagram was once an app where trailblazers shared their favourite  Continue Reading

4 Great Gmail Features to Improve Client Relations with Your Agency or Business

June 25, 2018 by Corey Reed

Gmail is the gold standard for everyday business operations. Its many unique features and user experience can make it easier than ever to deliver exceptional-quality service to clients. Still, there are some of us out there who haven’t made the switch from those old Hotmail addresses (remember those?) and aren’t aware of the benefits Gmail  Continue Reading

Move Away From Last Click

February 27, 2018 by seoplus+

Google is notorious for constantly changing and removing aspects of their AdWords platform. Google is back at it again, this time removing a highly used attribution model. In the next few months Google will be removing the default “last click” attribution model as an option for conversion attribution. Chances are if you are not familiar  Continue Reading

What’s New in AdWords in 2018?

January 19, 2018 by seoplus+

Google AdWords is always changing, and it can be hard to stay ahead of the curve. Taking advantage of new features will help you get the most out of your campaigns, maximize value real estate on the search results page, and provide more value to customers. Google recently announced several changes, so there’s no better  Continue Reading

Facebook Changes and Predictions Moving Forward

January 18, 2018 by seoplus+

For a while now, brands have been noticing declining reach on their Facebook pages. Last week Facebook released that it will be making big changes to the platform in 2018. Mark Zuckerberg, founder and CEO of Facebook put out a statement regarding these changes. Here’s a highlight regarding newsfeed changes: “The first changes you’ll see  Continue Reading

Optimize Your Sales This Holiday With These Marketing Ideas

November 15, 2017 by seoplus+

Christmas holidays are fast-approaching! Take some time to map out your holiday marketing and you’ll be able to optimize your sales this holiday and make it the best season yet! To help with the planning, here are some ideas: Holiday Specials Attract customers and incentivize with specials like BOGO, percentage discount, holiday sale coupon codes,  Continue Reading

Infographic: How to Determine the Right Type of Influencer for your Marketing Campaign

October 13, 2017 by seoplus+

There’s something about a personal recommendation that really makes consumers feel confident when making a purchase. Whether it’s a well-written review on Amazon or the fact that a film won Best Picture, we take comfort in knowing that a product or service is highly recommended. This is especially true when we know and/or trust the  Continue Reading

7 Tips For Effective E-Commerce Inventory Management

October 5, 2017 by Eirini Kafourou

When people talk about e-shops, the focus is usually on how to create the perfect website or captivating social media ads. While these play a crucial role in developing a successful e-commerce business, there is another aspect that requires your constant attention and determines your future as a business, which is stock management and all  Continue Reading


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