What To Do When Your Rankings Take A Dip

January 25, 2017 by Lindsay Kavanagh

SEO can be tricky – anything can happen at any time, and you have to be on your toes to ensure you get quality results. Sometimes your efforts sky-rocket rankings, but other times they could start to fail. If you are following all best practices, why are your client’s rankings taking a dip? This post  Continue Reading

Infographic: The Current Content Ecosystem

January 23, 2017 by seoplus+

Content marketing is a big topic for businesses in every industry, but not all companies know how to properly use this type of campaign. There are many distinct challenges you’ll find in the content marketing sphere, from high levels of consumer disengagement to an overall air of skepticism about anything that’s published on the internet.  Continue Reading

LinkedIn’s Redesign is Making Business More Social

January 19, 2017 by seoplus+

Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate through: Home (formerly known as the news feed), messaging, notifications, jobs,  Continue Reading

3 Content Marketing Trends That Will Dominate 2017

January 19, 2017 by seoplus+

Assuming by now you have read an overwhelming number of “marketing predictions” and “industry trends” and have been disappointed – as I have – by the obviousness of those, we have separated the old from the new for you. Because “content will rule” is not the hottest prophecy of the century anymore at seoplus+, we  Continue Reading

How I Ranked #2 on Google in Less Than 24 Hours

December 20, 2016 by Lindsay Kavanagh

Reflecting on the ups and downs of SEO in 2016, I find myself in awe of all the shake-ups, testing, and changes Google made to the algorithm.  With the ups and downs of Penguin, Panda, Possum and mobile-first indexing on top of quality updates, SEOs found themselves spinning in circles to try and keep up.  Continue Reading

How to Optimize Your Homepage Content for SEO

December 19, 2016 by seoplus+

In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product pages are also important for your rankings and conversions on specific keywords, your homepage carries the most authority and the content on your homepage plays a huge part in its success. Below are some tips  Continue Reading

Infographic: Why Style Guides Are Important to Your Brand

December 15, 2016 by seoplus+

Have you defined your small business’s brand? Of course, you know what you sell and who your customers are, but how far beyond that have you gone? A cohesive brand is important both in and out of the office; successful advertising and marketing depend on your brand identity. A great place to start is a  Continue Reading

5 PPC Predictions for 2017

December 13, 2016 by seoplus+

With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality  Continue Reading

5 Holiday Tune-Ups for Your E-Commerce Site

November 22, 2016 by seoplus+

The snow is falling, American Thanksgiving has snuck up on us, and even the unpopular Halloween candy that languished at the bottom of the bag for weeks has been eaten. You know what that means: It’s holiday season. Even though it’s a little too late to make any drastic changes to your E-Commerce site now,  Continue Reading

Infographic: Exploring the Different Types of Multimedia Content

November 10, 2016 by seoplus+

Is your content stuck in a rut? Maybe it’s time you tried presenting information in new ways. A multimedia approach brings video and infographics into your content mix, along with your usual text posts and static images. This variety of approaches helps you appeal to new audiences, deliver concepts to customers with different learning styles, and  Continue Reading

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