Your Guide to Apple Store Search Ads

March 16, 2020 by Ankita Das

Apple Search Ads are also known as ASA or app store advertising, and they are “sponsored ads,” or the small advertisements that you see in the App Store.  When you search for any particular app, these ads pop up to drive awareness and improve visibility of an app in the App Store. This is also  Continue Reading

TikTok: The Next Biggest Social Media Platform for Advertising

March 4, 2020 by Ankita Das

TikTok: It could be the next biggest social media platform for advertising.  TikTok will rule 2020, as this social media platform is #1 in the top 15 free apps on the App Store with massive adoption worldwide. TikTok will show you what you want to see. When you upload your own video, this platform will make  Continue Reading

seoplus+ Digest — February 2020 SEO Updates

February 27, 2020 by Sonya Gankina

In January, Google told us about the update they rolled out. In early February, a lot of people woke up to significant changes in organic traffic for no specified reason. After a lot of speculation, an (unconfirmed) update by Google has affected a lot of websites, and significantly. While we are still waiting on any  Continue Reading

Improve your Instagram Profile With These 6 Helpful Tips  

February 18, 2020 by Marlee Stein

Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social presence, it’s easy to understand how and why you might be missing out – and  Continue Reading

Zeroing in: An Argument for Success in Simplicity

February 10, 2020 by Corey Reed

Everyone wants something fresh, exciting and new for the sake of new. Oh, and they also want it all the time. However, what if you operate a business that offers a cleaner-cut experience and purposefully doesn’t expand a suite of services, all to keep that established customer base happy while raking in more relevant leads?  Continue Reading

seoplus+ Digest — January 2020 SEO Updates

January 29, 2020 by Sonya Gankina

It seems like three months have already passed since Christmas and it’s still January. Google made use of this “extra” time and released a whole bunch of new updates, starting with a Core Google Update, of course. In today’s article, we will cover what this update means and what industries it has affected thus far.  Continue Reading

Will AI Dominate Digital Marketing in 2020?

January 15, 2020 by Hardi Vora

We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently. Previously, voice search optimization,  Continue Reading

The Ultimate Guide To Marketing Funnels

January 3, 2020 by seoplus+

Marketing funnels exist everywhere consumers go these days. From the initial stages when someone learns about a business to the purchasing stage, marketing funnels exist to convert prospects into customers and beyond. These funnels exist in the everyday places that we as consumers go to— whether it’s our Instagram feeds, the local mall, public transportation  Continue Reading

Digital PR vs Paid Advertising — How They Differentiate And Why You Should Invest In Both

December 20, 2019 by Sam Parsonson

In this new age of digital marketing, there is an ample supply of unfamiliar terminology that is continuously being thrown around, from SEO and SEM to backlinks and landing pages. If you want to invest in digital marketing for your business, these terms can be intimidating, to say the least. However, daunting new terminology has always  Continue Reading

seoplus+ Digest: SEO Trends 2020 and What Happened in 2019

December 19, 2019 by Sonya Gankina

Year-end is the perfect time for reflection, totalling up all the numbers, and, of course, seeing how far you’ve come. We are grateful for another amazing year with our clients. The world of SEO has also changed greatly in 2019. Today, let’s go over the five most significant changes of 2019 and what they mean  Continue Reading

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