DIY Websites for Small Businesses: Are They Worth it?

February 19, 2019 by Amanda Murray

When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. Heck,  a new tie, a decent desk  Continue Reading

Infographic – Why Should Your E-Commerce Site Be Optimized?

January 15, 2019 by seoplus+

You might think that search engine optimization (SEO) is a technique that only benefits blogs and content-driven websites. You’re not the first person to believe that, but don’t let your misconceptions affect the potential of your e-commerce sites. Even though your web store is for selling goods and services, it still contains content and thus  Continue Reading

Using Google Analytics & Search Console to Improve Local SEO

January 4, 2019 by seoplus+

For local businesses, SEO requires a different strategy than e-Commerce or national and multinational businesses. All efforts must be more localized, optimizing ranking factors like Google My Business, citations and name, address, phone (NAP) listings, customer reviews, and more. Below are a few simple factors to monitor and analyze to help boost your local SEO  Continue Reading

Feedback Frenzy: 4 Key Ways to Encourage More Online Reviews

December 31, 2018 by Corey Reed

In today’s digitally tethered society, businesses depend on accumulating client reviews online as a means of demonstrating that they can be trusted, inevitably driving traffic and sales. However, encouraging clients to write reviews in the first place can be a frustrating process. That being said, there are several ways you can encourage a higher review  Continue Reading

3 Things Facebook Insights Can Teach You

November 14, 2018 by Alexa Rees

If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page demographics will allow you to post valuable content for your  Continue Reading

Supercharge Your Shopify Store Conversion Rate…For Free

August 11, 2018 by Derek Cosgrove

If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the experts who publish the studies  Continue Reading

6 Key Tactics to Kick-Start Your Instagram Sales Funnel

July 5, 2018 by Connor Neshcov

Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed. The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas Instagram was once an app where trailblazers shared their favourite  Continue Reading

4 Great Gmail Features to Improve Client Relations with Your Agency or Business

June 25, 2018 by Corey Reed

Gmail is the gold standard for everyday business operations. Its many unique features and user experience can make it easier than ever to deliver exceptional-quality service to clients. Still, there are some of us out there who haven’t made the switch from those old Hotmail addresses (remember those?) and aren’t aware of the benefits Gmail  Continue Reading

Move Away From Last Click

February 27, 2018 by seoplus+

Google is notorious for constantly changing and removing aspects of their AdWords platform. Google is back at it again, this time removing a highly used attribution model. In the next few months Google will be removing the default “last click” attribution model as an option for conversion attribution. Chances are if you are not familiar  Continue Reading

What’s New in AdWords in 2018?

January 19, 2018 by seoplus+

Google AdWords is always changing, and it can be hard to stay ahead of the curve. Taking advantage of new features will help you get the most out of your campaigns, maximize value real estate on the search results page, and provide more value to customers. Google recently announced several changes, so there’s no better  Continue Reading

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