seoplus+ Digest: November SEO Updates

November 27, 2019 by Sonya Gankina

November has been a busy month – Google has released multiple new updates, including BERT, and we are all trying to see how it affects website traffic and conversions. Some industries saw positive improvements and others noticed dramatic dropoffs. One of the major strategies for SEO is to know what’s going on in the industry  Continue Reading

How Google Trend Data Reveals a Crossword Cheating Pandemic

November 22, 2019 by Amanda Stephens

I have been an avid cruciverbalist – person skillful in solving crossword puzzles – for the last decade. Though in my younger years the NYT crossword was impenetrable, only the easy Monday crossword presenting any chance of consistent completion, with the introduction of the NYT crossword app I was able to get enough reps to  Continue Reading

6 Digital Marketing Updates You Need to Know About This Fall 2019

October 31, 2019 by Sonya Gankina

If you work with SEO, you know that Google makes thousands of updates every year. Some of them are crucial core algorithm updates and we still remember the days after Panda, Hummingbird, and Penguin updates were released. To always keep on top of your SEO strategy, it’s important to keep updated on the latest news  Continue Reading

Elevate Visibility into Your Data with Google Analytics Custom Alerts

August 27, 2019 by Amanda Stephens

Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic  Continue Reading

Struggling to Get More Leads? Write Great Content!

June 27, 2019 by Corey Reed

Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something  Continue Reading

Why Customized Landing Pages Are Worth the Investment

June 27, 2019 by Amanda Stephens

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your existing website. You could custom code a landing page designed specifically for  Continue Reading

Can You Influence Your Audience with Influencer Marketing?

June 19, 2019 by Mrinmayi Sawant

I bet if I asked you what lipstick your favourite blogger wears, you’d know. How about their favourite restaurant in Toronto? Or the new bag they just received? This is how influencer marketing works, in a nutshell. While this is nothing new in the PR and advertising world, what’s interesting is the fact that “influencers,”  Continue Reading

Why Goal Tracking Matters

June 1, 2019 by Alexa Rees

Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour of users on your site. This function, called goal tracking, is  Continue Reading

Everything You Need to Know About Meta Descriptions

May 11, 2019 by Amanda Stephens

What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In this quick guide, we’ll walk you through everything there is to know  Continue Reading

9 Ways an SMB Can Get Good Backlinks in 2019

May 1, 2019 by Derek Cosgrove

The most challenging and time-consuming part of SEO is link building. This is especially true for small and medium-sized businesses. Backlinks are vital because they connect you to the world at large.  A strong backlink profile tells search engines that your site is legitimate, contains pertinent information, and is trusted by other websites. Without backlinks, your  Continue Reading

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