As a soon-to-be graduate of the Algonquin Advertising and Marketing Communications Management program, I had the opportunity to complete a 6-week internship for my program. After a few weeks of stressful research and emailing digital marketing companies in Ottawa, I stumbled upon seoplus+. Since I started studying advertising I knew digital marketing was what interested Continue Reading
Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the Continue Reading
If you haven’t been living under a rock, you noticed the rollout of Facebook Reactions to all users earlier this week following a beta testing period. Reactions allow Facebook users to respond to posts with a range of feelings: like, love, haha, wow, sad, and angry (yay and confused were included in original testing, but Continue Reading
If you’re like me, you’ve probably come across a meme of Donald Trump bragging about having bought JebBush.com and setting the site to redirect to his own campaign page. The meme is partially truthful – JebBush.com does indeed redirect to DonaldJTrump.com. However upon further research this humorous coup is slightly too good to be true. Continue Reading
As most in the design and marketing world know, every year brings along a new set of web design and user experience trends. Some are brand new, some innovative and some longstanding – some seem purely aesthetic, and some are interactive. From a business perspective, it’s important to understand what’s behind these visual trends in Continue Reading
There are over 100 billion e-mails sent every day, and each one of those has a subject line that prefaces them to tell the recipients what to expect when they click. If your company’s promotional emails or newsletters don’t seem to be gaining much traction, it could be because your readers see the subject line Continue Reading
While looking back on your year in marketing usually means reflecting on Google algorithm updates or changes in the search industry, 2015 was all about social media. We not only saw a huge number of new features and changes to our favorite social channels, but many new social channels were introduced to help shake things Continue Reading
There are so many things you can work on when it comes to your online presence: your website structure, content, graphics, social media, off-site (links, citations), paid social & search. The list goes on and on. It can be overwhelming to anyone – particularly non-technical folks. See below for five things you can do to Continue Reading
It’s Not All About New Customers. You Want Loyal Ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top, Continue Reading
Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can Continue Reading
