So your first step in a content strategy is creating great ideas and pieces of your own blog, then expanding to other related blogs, then moving on to the likes of Slideshare, LinkedIn publishing, Triberr, Medium, and others. Of course there is more to it, but this is the basic three-step process when it comes Continue Reading
Roofmaster specialize in residential re-roofing, heritage roofs, metal roofs, siding, roof repairs and skylight installation. Over the past several years, they have established a solid reputation as the ‘go-to’ roofers in the Ottawa Region; including Kanata, Barrhaven, Nepean, Orleans and South Keys. They continuously strive to provide a high level of value and customer service Continue Reading
Anyone can set-up an AdWords campaign, but not anyone can create a successful campaign. Google offers many guidelines to follow when creating a campaign and optimizing it for success, but there are a few “make or break it” points that can really push your campaigns to the limits. One of those points is ad extensions. Continue Reading
Looking to take your Shopify store to the next level? You have the products, the branding, and the website visitors – now you need to convert visitors to customers. Here are some apps you can install in your store today to get your visitors to complete their checkout. Receiptful The probability of selling to an existing Continue Reading
A conversion is any desired action by a visitor on a web page. It could be as simple as clicking a link to another page on your site, filling out a form (like an newsletter sign-up), or completing a purchase. The goal of conversion tracking and marketing is to “convert” website visitors into paying customers. Using Continue Reading
Back in the day (OK, maybe 2012 wasn’t that long ago), SEO was all about keywords. Think of a keyword like a shortcut that sums up the content of your page. It can be a short-tail keyword (fitness), or a long-tail keyword (book personal training lesson online). If you didn’t have your exact keyword repeated in Continue Reading
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