Facebook SEO in 2016 and into the Future

August 8, 2016 by Graeme Kahn

Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize “clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s espoused core values, but they threaten  Continue Reading

What You Need to Know About AdWords Expanded Text Ads

July 26, 2016 by seoplus+

The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the  Continue Reading

Remarketing Tips from a Paid Ads Expert

June 28, 2016 by Brock Murray

What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing is a great way of re-engaging visitors who have visited  Continue Reading

seoplus+ Headquarters Relocates to Ottawa’s Vibrant ByWard Market

June 27, 2016 by seoplus+

It’s been months in the making, but we are pleased to officially announce the relocation of our Ottawa headquarters to the ByWard Market! We couldn’t be more excited about our new home at the historic Carriageway building at 55 Murray Street. The Carriageway is one of Ottawa’s most treasured heritage buildings, located in the heart  Continue Reading

Digital Marketing That Works in 2016: 10 Tips and Tools

June 22, 2016 by Derek Cosgrove

seoplus+ regularly hosts “Lunch with Google” events. We have over 40 local businesses registers to learn about digital marketing that works in 2016. The purpose of this event was to educate local businesses and give them tools they can use today to help improve their digital marketing strategy. We reviewed our client accounts looking for  Continue Reading

7 Email List Building Tips for Small Business

June 21, 2016 by Maureen McCabe

Trying to expand the reach of your business? Email list building can be a difficult task to tackle if you’ve never done it before, but these seven tips should get you well on your way to creating a strong email list of interested readers. Remember, any time you collect an email address to add to  Continue Reading

Everything You Need to Know About Google’s Title/Meta Extension

May 16, 2016 by Amanda Murray

In the last few weeks, SEOs and publications have explored the recent change in Google’s maximum title and meta description length. Previously, title tags were limited to 50-60 characters, but they can now be as long as 70-71 characters. Meta descriptions have also been lengthened and you can now add an additional 100 characters. This  Continue Reading

My Experience in Digital Marketing

April 26, 2016 by Alexa Rees

As a soon-to-be graduate of the Algonquin Advertising and Marketing Communications Management program, I had the opportunity to complete a 6-week internship for my program. After a few weeks of stressful research and emailing digital marketing companies in Ottawa, I stumbled upon seoplus+.  Since I started studying advertising I knew digital marketing was what interested  Continue Reading

What the Instagram Update Means for Businesses & Brands

March 29, 2016 by seoplus+

Chances are you’ve most likely come across an Instagram post or two about the looming Instagram update, but what is it and what does it mean for businesses and brands? We’ll break it down for you and explain why you shouldn’t worry too much about this update, and how you can overcome it! Debunking the  Continue Reading

Why Your Small Business Should Like Facebook Reactions

February 26, 2016 by Amanda Murray

If you haven’t been living under a rock, you noticed the rollout of Facebook Reactions to all users earlier this week following a beta testing period. Reactions allow Facebook users to respond to posts with a range of feelings: like, love, haha, wow, sad, and angry (yay and confused were included in original testing, but  Continue Reading

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