We love seeing our clients get the results they want and need, and we’re always excited to share the success of our work.  The following is an SEO case study of ours with one of our local clients, Sleepwell Property Management. Have a look and let us know what you think!

The Client:

Sleepwell Property Management is an Ottawa-based property management company that helps residents find comfortable and affordable places they can call home. They first connected with us hoping that we could help them with Search Engine Marketing. Our campaign goal was to increase organic traffic by boosting their visibility on Google.

Website: www.sleepwellmanagement.com

Category: Apartment Rentals

Time-frame: 12 Months

Campaign Goal: Increase Organic Traffic


The main obstacle was trying to beat out other large market competitors and local classified websites such as Kijiji and Craigslist. By increasing their social media presence, we gained the local market’s trust.


We optimized their website to ensure that search engines were able to crawl it with ease, allowing for more visibility. We implemented a strong content marketing strategy that kept everything consistent across the board, including their newly created blog and social media accounts. The blog was made up of interesting, informative, and relevant content that their clients would look to for great tips, advice, and ideas. We also closely monitored their analytics to ensure that we were headed in the right direction, leading to the success of a large increase in organic traffic.

Results: Increase Organic Search Traffic

In the first 6 months the client saw a 47% increase in organic traffic, and by the year’s end the client had a 115% increase, ultimately creating more leads, conversions, and business.

Client Testimonial:

“We truly appreciate the professionalism the seoplus+ team offers, along with their ability to help us achieve our goals with their extensive marketing knowledge. They’ve completely surpassed our expectations, and we are more than happy to continue working with them as we continue to grow our business.” – Conrad Pool, PresidentSleepwell Property Management

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Krista Brunette is a Digital Marketing Specialist for seoplus+. Always having an interest for business and design she attended Algonquin College’s Advertising and Marketing Communications where she was able to explore her education in both fields further. She has since joined seoplus+ to focus on Social Media Marketing and SEO services.