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Leveraging the power of social media influencers, seoplus+ helps The Ottawa Skin Clinic, a professional skincare facility, to double Instagram followers in just one year.


With a loyal customer base of returning clients in the city, The Ottawa Skin Clinic wanted to grow their online presence and attract new clients. Our goals were to increase the number of followers on Instagram and build brand awareness by promoting new services and managing a free treatment giveaway.

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Goals

  • Increase following on Instagram from the target audience
  • Increase engagement on posts, including likes and comments
  • Direct traffic from Instagram to the clinic’s website 

Approach

  • Analyze the performance of the client’s Instagram page and the current following
  • Do research on local influencers who would fit the brand image and produce a list of successful influencers who have represented other clinics in the past
  • Created a message template for the client to use to exchange services for Instagram posts and stories
  • After we increased the follower amount through influencers, we ran a giveaway for 3 free treatments of EMSCULPT, a value of $3,000

Results

  • In just a year, we doubled the number of followers on the Instagram page, contributing to an average of 100% increase in video and story views
  • From Instagram alone, we saw a 90% increase in people visiting the clinic’s website by clicking the link in bio
  • The influencers have also referred new clients to the clinic through discount codes, thus getting the client’s name out there in an organic and approachable way

seoplus+ took the time to understand our social media needs and make the necessary adjustments. Also, they quickly found a list of local influencers for us to contact and work with in order to increase our number of followers and our reach. Within a year we doubled in followers, bringing new patients to our clinic.

– Dr. Alain Michon, MD, CCFP-EM,
Medical Director, The Ottawa Skin Clinic

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