A common misconception around search engine optimization is that it’s an add-on or a secondary consideration to your online marketing efforts.  But at the end of the day, SEO is just as important as any traditional marketing channel, be it print advertising or e-mail marketing, and should be treated as such.  This means a rigorous dedication to reporting.

After all, you track the effectiveness of your print advertising campaigns; why not SEO?  Which next begets the question: what’s the best way to measure your SEO initiatives?

There are many tools out there, but the easiest and most efficient option – as you may have guessed – is Google’s Webmaster Tools.  For starters, according to recent data, Google continues to own close to 70 percent of the US search market; it simply makes good business sense to understand how Google views and ranks your site, blog, and content.

Google’s Webmaster Tools can help you and your Webmaster address a host of issues, from crawl errors, the “health” of pages, and of course, search- and keyword-related data.

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Brock Murray

Director of Web Marketing at seoplus+
Brock Murray is a web marketing specialist for seoplus+. He has more than a decade of experience with web design, web programming and online marketing. He has had great success in helping hundreds of businesses establish an online presence with the goal of increasing both brand recognition and targeted website traffic.