With the emergence of technology as the end-all-be-all for better business recognition and development, it seems silly for businesses to thrive reputably without the implication of social media marketing.

As many people in the dawn of the technological age are still resistant towards social media integration for their own business, here’s a few reasons why the world of social media-ness is a smart idea that will improve the longevity of your company and rack up the number of “likes” on your Facebook page:

Social Media Marketing provides legitimacy.

As Facebook has steadily become the modern media platform where nearly 1 in 6 people in the world log into every day, businesses and self-promoters are taking advantage. By establishing your own window in the world of social networking, you’ll generate “Like” after “Like,” which means higher levels of recognition.

It humanizes your brand.

The incoming of social media has broken the barriers between the stuffiness of corporations and consumers. By connecting your business with social media outlets, you’re allowing yourself to communicate directly with your customers to hear their feedback.

It gives your company a competitive edge.

With the importance of social media breathing new life into businesses, using the internet as a unique way to build your brand on a modern-day platform–like a majority of your competitors–will strengthen the value of your name brand and up the level of income for your company.

Your audience is using it.

Advertising charts show that ads online are skyrocketing by the day past ads in print media: a staggering fact placing social media marketing as a lucrative way of ensuring your brand is seen and known. If most of the world is spending a drastic portion of their time on social networks, then age-old methods such as newspaper and magazine advertisement has become a thing of the past.

It provides transparency for customers.

Positive feedback is always invited, but no one is perfect. With social media integration in your business, you provide customers with an invitation to voice their opinions about your company in a transparent environment that is comfortable and honest and also helps you to improve one step at a time.

By understanding the importance of social media as an imperative and lucrative way of transforming your business, your audience will grow, your sales will climb, and the future of your brand will remain fresh and exiting.

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Brock Murray

Co-Founder/COO at seoplus+
Brock Murray is a digital marketing specialist at seoplus+. He has more than a decade of experience with web design, web programming and online marketing. He has had great success in helping hundreds of businesses establish an online presence with the goal of increasing both brand recognition and targeted website traffic.